An established business in the sports apparel industry is seeking an experienced General Manager to oversee operational activities and support the continued growth of the brand. The successful candidate will manage the day‑to‑day operations of the manufacturing environment while also playing a key role in expanding sales through retail partnerships. This role reports directly to the Managing Director and will act as the second‑in‑command (2IC) within the business. Requirements Key Responsibilities Oversee the daily operations of the manufacturing facility , ensuring production efficiency, quality standards, and delivery timelines are met. Manage production planning, operational processes, and staff within the manufacturing environment. Support the Managing Director in implementing operational strategies and business growth initiatives . Drive sales and brand growth by developing relationships with retail stores and distribution partners. Identify new market opportunities and potential retail partners . Monitor stock levels, production output, and operational performance . Ensure product quality and brand standards are consistently maintained. Provide operational reporting and performance updates to senior management. Requirements Proven experience in a General Management, Operations Management, or similar leadership role . Experience within apparel, textile, retail, or manufacturing environments . Strong sales and relationship management experience , particularly dealing with retail partners or distributors. Experience managing teams and operational processes . Strong leadership, organisational, and commercial skills . Ability to work closely with executive leadership and take ownership of day‑to‑day operational management . Key Skills Operations Management Manufacturing Sales Business Development Retail Partnerships Leadership #J-18808-Ljbffr