About the job Senior Digital Strategy Planner Key purpose: Digital Strategist skilled in digital strategy within the context of an integrated brand andcommunication strategy. Duties and responsibilities: Digital strategy translating lead agency communication strategies across theconversion funnel. Developed annual digital playbooks & campaign strategies together with roll-out plans,measurement & reporting. Developed Brand Positioning Strategies across a range of categories and industries Deep understanding of individual digital channels (SEO, SEM SMM) and how they allwork together. Generate and lead all strategic and creative client workshops Understanding of Paid, owned & earned media, implementation and optimisationtactics. Strong data background and associated qualifications and certificates Experience in digital, social & brand strategy and knowledge of how to leveragethem to achieve marketing goals. Can clearly and persuasively communicate strategic recommendations to internaland external audiences with variable levels of understanding. Experience helping to lead integrated, multi-platform marketing campaigns. Understanding of KPIs and how best to measure success in brand, digital or socialstrategy. A grasp of how business, brands and consumers interact. Facility with interpreting research, the difference between an observation and aninsight, and how to best apply them to marketing strategies. Experience in synthesis of research and business data into insights and ideageneration. Ability to collaborate with creative team in developing concepts and campaigns. Anticipates and develops solutions to client needs and problems. Market and Consumer Trends Trend Forecast Strategic Insights Qualifications and experience: Matric Strong data background and associated qualifications and certificates Minimum of 6-8 years experience in communication strategy and digital strategy Deep understanding of individual digital channels (SEO, SEM SMM) and how they all work together. Experience in digital, social & brand strategy and knowledge of how to leverage them to achieve marketing goals. Developed Brand Positioning Strategies across a range of categories and industries #J-18808-Ljbffr