Marketing Manager | Boutique Reservations Office | Cape Town Cape Town, Western Cape | Hybrid Position | Salary: R45,000 – R55,000 DOE Kendrick Recruitment is currently seeking a dynamic and results-driven Marketing Manager for a boutique reservations office specialising in luxury hospitality and safari lodges. This is an exciting opportunity for an experienced marketing professional to lead international marketing initiatives, drive digital growth, and strengthen brand presence within the global travel industry. Key Responsibilities Marketing Strategy Develop and execute marketing strategies aligned with revenue targets Identify growth opportunities across international markets Manage and optimise annual marketing budgets Analyse market trends, competitor positioning, and customer behaviour Digital Marketing & Lead Generation Drive lead generation through paid media, SEO, and digital campaigns Oversee Google Ads and Meta advertising performance Optimise campaigns for lead quality, ROI, and cost per lead Improve website conversion rates and landing page performance Organic Growth & Content Lead SEO and content marketing initiatives Grow organic traffic and inbound leads Oversee blogs, newsletters, guides, and digital content creation Ensure website content remains engaging and conversion-focused CRM & Lead Nurturing Manage CRM campaigns and lead nurture journeys Collaborate with the sales team to improve lead conversion Develop campaigns to increase repeat and referral business Brand & Market Presence Maintain consistent brand messaging and tone Increase brand awareness in key international markets Identify PR, partnership, and influencer opportunities within the travel industry Performance & Reporting Track and report on marketing performance and ROIAnalyse lead quality, channel performance, and conversion metrics Provide strategic insights to improve campaign effectiveness Key Requirements Minimum 5 years’ experience in digital marketing Travel or tourism industry experience essential Strong understanding of SEO, paid media, CRM marketing, and content strategy Analytical and strategic mindset with strong reporting abilities Proven track record in driving leads and digital growth Excellent communication and project management skills This role is perfect for a creative and commercially minded marketing professional looking to make an impact within the luxury travel and hospitality industry. #J-18808-Ljbffr