Role Overview The Digital Marketing Coordinator will play a critical role in planning, executing, and optimising digital marketing strategies to drive brand awareness, engagement, and lead generation within a retail property environment. This role requires a digitally savvy marketer with strong analytical skills, creativity, and the ability to manage multiple digital channels while ensuring alignment with overall brand strategy. Key Responsibilities Digital Marketing Strategy & Campaign Execution Develop and implement digital marketing campaigns aligned to broader marketing objectives Execute digital campaigns aimed at tenant engagement, lead generation, and brand visibility Manage paid advertising campaigns across platforms including Google Ads, Meta Ads, and LinkedIn Ads Optimise digital campaigns to promote retail spaces and property offerings Website Management & SEO Manage and update website content to ensure accuracy, relevance, and consistency Implement SEO best practices to improve organic search performance Analyse website performance using Google Analytics and other tools Identify opportunities to improve user journey, engagement, and conversion rates Content Creation & Digital Engagement Develop and manage digital content including blogs, videos, infographics, case studies, and visual assets Coordinate content creation with marketing and design teams Plan and execute email marketing campaigns targeting tenants, investors, and stakeholders Develop high?performing landing pages for campaigns and promotions Social Media & Online Presence Manage social media platforms and content calendars Monitor engagement and optimise content for reach and interaction Ensure consistent tone, messaging, and adherence to brand guidelines Influencer & Partner Collaboration Identify, engage, and manage influencer and partner collaborations Monitor performance and impact of influencer campaigns Google Business Profile (GBP) Management Maintain, update, and optimise Google Business Profiles Manage customer reviews, respond to enquiries, and enhance online reputation Track insights such as search visibility, website clicks, and direction requests Crisis & Reputation Management Monitor online sentiment and brand mentions Respond to feedback and manage reputational risks Support crisis communication strategies when required Innovation, Data & Reporting Monitor digital marketing trends and emerging technologies Explore AI?driven solutions and new digital tools Track, analyse, and report on digital performance metrics Provide data?driven insights and recommendations Maintain digital content and campaign calendars Requirements Grade 12 / Matric (essential) Bachelor’s degree in marketing, Digital Marketing, Communications, or related field (preferred) Minimum 5 years’ experience in digital marketing within a retail or commercial environment Strong experience in campaign management, marketing operations, and budgeting Solid understanding of social media, SEO, SMO, and digital advertising platforms Proficiency in Adobe Suite, WordPress, Hootsuite, Google Ads, and Meta Ads Advanced written and verbal communication skills Strong organisational skills with high attention to detail Self?motivated, results?driven, and capable of working independently Valid driver’s license (Code B)