Our client, a global leader in B2B demand generation, is looking for a Digital Content Manager who can turn data-driven insights into compelling, high-performing content that drives engagement, nurtures leads, and fuels revenue growth. This is an opportunity to shape the voice of a global brand while collaborating with world-class marketing, sales, and research teams. About the Role In this pivotal role, you will lead the planning, creation, optimisation, and distribution of digital content across multiple B2B channels. You’ll ensure that every piece of content — from thought leadership to campaign assets — is targeted to Ideal Customer Profiles (ICPs) and aligned to account-based marketing (ABM) strategies. Your goal: deliver content that not only informs but converts. Key Responsibilities Develop and execute a content strategy that aligns with global marketing objectives and regional growth targets Create and oversee production of high-quality digital content, including articles, whitepapers, case studies, videos, infographics, and email campaigns Work closely with performance marketing teams to ensure content drives measurable results across paid, organic, and owned channels Collaborate with Sales Enablement, Research, and Commercial teams to produce targeted ABM assets and industry-specific insights Ensure all content meets brand, tone, SEO, and compliance standards, including data privacy regulations (e.g., POPIA, GDPR) Analyse performance metrics and continuously optimise content for engagement and lead conversion What We’re Looking For Proven experience in B2B content marketing, ideally within technology, SaaS, or demand generation environments Strong editorial skills and the ability to turn complex data and insights into compelling, customer-focused content Experience managing content calendars, budgets, and external suppliers/agencies Working knowledge of ABM principles and ICP targeting Proficiency with CMS platforms, SEO best practices, and analytics tools Exceptional project management and stakeholder collaboration skills Why Apply? Play a key role in shaping a globally recognised B2B brand’s narrative Collaborate with a high-performance, insight-driven marketing team Hybrid working environment with international exposure and career growth opportunities Competitive package and performance bonus structure Ready to craft content that converts? Apply now and help define how the world sees, hears, and engages with a market leader. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Industries Internet Marketplace Platforms Referrals increase your chances of interviewing at Initiate International by 2x Get notified about new Digital Content Manager jobs in Sandton, Gauteng, South Africa . Johannesburg, Gauteng, South Africa 2 days ago Johannesburg Metropolitan Area 5 days ago Johannesburg, Gauteng, South Africa 1 week ago Senior Manager, Pitch Content Global Client Pursuits City of Johannesburg, Gauteng, South Africa 1 day ago Content Producer & YouTube Growth Strategist Johannesburg, Gauteng, South Africa $800.00-$1,300.00 2 months ago Johannesburg Metropolitan Area 1 week ago Johannesburg Metropolitan Area 1 week ago Global HSSE Technical Writer - Location open Globally Johannesburg, Gauteng, South Africa 5 days ago Senior Content Writer and Creator - 100% Remote in South Africa Johannesburg, Gauteng, South Africa 1 month ago Johannesburg, Gauteng, South Africa 5 days ago Sandton, Gauteng, South Africa 2 months ago Johannesburg Metropolitan Area 1 week ago Centurion, Gauteng, South Africa 2 weeks ago Germiston, Gauteng, South Africa 3 days ago Centurion, Gauteng, South Africa 2 weeks ago Johannesburg, Gauteng, South Africa 1 week ago Johannesburg, Gauteng, South Africa $800.00-$1,300.00 1 month ago Johannesburg, Gauteng, South Africa 5 hours ago Johannesburg Metropolitan Area 18 hours ago Sandton, Gauteng, South Africa 3 days ago Johannesburg Metropolitan Area 5 days ago Johannesburg, Gauteng, South Africa 6 months ago Centurion, Gauteng, South Africa 3 months ago City of Johannesburg, Gauteng, South Africa 3 weeks ago City of Johannesburg, Gauteng, South Africa 1 day ago Marketing Manager/ Brand Experience Manager Bryanston, Gauteng, South Africa 2 days ago Johannesburg, Gauteng, South Africa 5 months ago ISM Senior Manager: Category ( Marketing) City of Johannesburg, Gauteng, South Africa 21 hours ago Johannesburg, Gauteng, South Africa $1,500.00-$1,500.00 3 months ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr