To qualify for this position, you need: Proven hands‑on experience managing Meta Ads Manager and Google Ads campaigns (minimum 2–3 years). Strong working knowledge of email marketing platforms and bulk‑send best practices. Experience running WhatsApp campaigns via WhatsApp Business Manager and/or the WhatsApp Business API. Practical experience working in a CRM (Zoho CRM preferred; HubSpot, Salesforce, or similar acceptable). Comfortable with marketing automation, lead routing, and basic integration tools. Strong analytical mindset — able to read performance data and translate it into action. Excellent written communication skills in English. Experience marketing in the property, rentals, or financial services sector. Familiarity with ZAPI or similar messaging API integrations. Working knowledge of Zoho Flow, Zapier, or Make for automation workflows. Basic copywriting and creative direction skills. Experience with Google Analytics, Google Tag Manager, and conversion tracking setup. Duties and responsibilities include, but not limited to: Paid Media & Advertising Plan, launch, and optimise paid campaigns across Meta Ads Manager (Facebook & Instagram) and Google Ads. Manage budgets, bidding strategies, audience targeting, and creative testing to maximise ROAS. Monitor campaign performance daily and produce regular reports with actionable insights. Manage all ad platforms used by the rentals division, including any additional channels we expand into. Email & WhatsApp Marketing Build and execute bulk email marketing campaigns targeted at prospects and existing clients. Run WhatsApp campaigns using WhatsApp Business Manager and the WhatsApp Business API. Segment audiences, craft messaging, A/B test, and track engagement and conversion metrics. Maintain deliverability, opt-in compliance, and list hygiene across all bulk channels. CRM & Automation Manage and maintain campaign workflows, lead pipelines, and contact data within Zoho CRM. Build and maintain automations using Zoho tools and ZAPI to streamline lead handling and follow‑ups. Ensure clean data flow between ad platforms, lead forms, CRM, and messaging channels. Set up tracking, attribution, and reporting structures so campaign performance is measurable end‑to‑end. Campaign Strategy & Ideation Generate new campaign ideas and marketing angles tailored to rental investors and prospects. Develop content briefs, creative concepts, and offers in collaboration with design and content team members. Stay current on platform updates, ad trends, and best practices in the property and investment space. Continuously test, learn, and refine — treat every campaign as an opportunity to improve the system. If you do not receive feedback within two weeks of submitting your application, please consider your application unsuccessful. #J-18808-Ljbffr