We are looking for a commercially driven Senior Performance Marketing Specialist to lead and scale high-performing digital campaigns across Meta, Google, YouTube, and Display channels within a fast-paced retail/eCommerce environment. The ideal candidate will have strong hands-on paid media experience, a highly analytical mindset, and a proven ability to drive ROAS, optimise conversion performance, and scale campaigns effectively while managing substantial budgets. Key Responsibilities Own and execute full-funnel paid media campaigns across Meta, Google, YouTube, and Display Scale and optimise high-performing campaigns while maintaining strong ROI and efficiency targets Manage and optimise large advertising budgets across multiple digital channels Analyse and improve key performance metrics including ROAS, CPA, CAC, and conversion rates Lead A/B testing across creatives, audiences, landing pages, and offers Ensure accurate campaign tracking and attribution using GA4, GTM, pixels, and UTMs Collaborate closely with eCommerce, CRM, and Creative teams on campaign strategy and execution Build reporting dashboards and provide actionable performance insights Identify new growth opportunities across channels, audiences, and campaign strategies Stay ahead of digital marketing trends, platform updates, and best practices Key Requirements 5+ years experience in performance marketing (retail/eCommerce preferred) Strong hands-on experience with Meta Ads and Google Ads Proven track record of scaling campaigns and managing large budgets Strong analytical mindset with the ability to translate data into action Experience with GA4, GTM, and tracking/attribution setup Solid understanding of conversion rate optimisation (CRO) principles Ability to work in a fast-paced, performance-driven environment Strong communication and stakeholder management skills #J-18808-Ljbffr