Qualification Digital Marketing Diploma or Degree Requirements 5 - 7 Years experience from Financial Services or related industry, working as a digital specialist and responsible for electronic branding, social medial, digital design. Technical skills required in Google Ads, Meta Ads Manager (Facebook, Instagram), LinkedIn Campaign Manager, Twitter / X Ads, YouTube Ads, Google Analytics, Hotjar, Tag Management, SEO Analytics. Building and monitoring webpages in WordPress Managing and optimising Google Search campaigns Advanced working knowledge of Campaign Monitor Solid technical proficiency across the Microsoft Suite Digital elements images, photos, video, documents, voice files, blog posts. A natural design sensibility is essential, with the ability to create on-brand content and ensuring the websites reflect the essence of the different brands. The role also involves supporting event-related system integration and contributing to broader marketing system integration across platforms. This individual should be able to incorporate AI tools into marketing workflows (in collaboration with the IT team). While technically focused, the role requires a grounding in marketing, including an understanding of the pace, intensity, and delivery pressures. Duties Digital media platforms project management, development and support. Obtain requirements and draft specification for the development of the digital platforms. Testing of the development of the digital platforms as well as configuration of 3rd party digital platforms. Assist in implementation of new and enhancements to digital media platforms as well as the management of all marketing technology project in approved architecture and technologies. Implement analytics and monitor of all digital marketing platforms, campaigns and initiatives. Perform duties as a Content Manager. Uploading of new content and digital elements on the digital platforms as provided by content providers. Participate in public advertising campaigns (radio, webinars, tv, etc), by assisting in the delivering material for the campaigns, monitoring and reporting back on their effect on the digital platforms.
Digital Marketing Technology Specialist
OBJECTIVE PERSONNEL
pretoria, pretoria
Published 14 days ago
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