Role Purpose Drive effective and innovative brand, strategic marketing, public relations and communication strategies that will create brand awareness, to consideration and to conversion in order to ensure profitable growth and sustainability aligned to the strategic business objectives of Guardrisk. Responsibilities, work outputs and individual Contribution Design and lead the implementation of the Guardrisk brand and marketing strategies to drive the business agenda in line with branding and marketing architecture to deliver initiatives that are compelling, relevant and deliver a consistent message within the corporate, the distribution channel and the market segment context. Provide strategic direction and execution of marketing relevant to the Guardrisk brand in order to deliver targeted strategies that align to specific market understanding of the value proposition and enhance the focus on business development and maximising sales opportunities. Design, develop and sustain a holistic Public Relations strategy for Guardrisk ensuring visibility, brand‑building and thought leadership. Partner with Momentum Group marketing on relevant sponsorship events and Corporate Social investment. Provide a clear and consistent Marketing partner value proposition that is aligned to and forms an integral part of the strategic intent of the business. Partner with business and monitor competitiveness of products, services and marketing activities and channel these insights into the optimisation of marketing initiatives. Drive the development of integrated marketing strategies and campaigns that maximises the effectiveness of the sales force and business development activities. Drive the development and measurement of marketing metrics that enable effective decision making around revenue growth, market share, marketing intelligence and profitability. Develop and implement tactical plans to operationalise the marketing strategy for Guardrisk to achieve business objectives. Drive the use of the latest technology and mechanisms to effectively deliver marketing messaging to target audiences, including mobile, video, and social media etc. Develop and utilise measurements of impact to eliminate inefficiencies and enable effective decision making around revenue growth, market share, marketing intelligence and profitability. Build strong relationships with the brand and marketing community across the Group. Effective leveraging of Momentum Group Marketing capabilities in delivering on the Guardrisk brand and marketing strategy. Client Build and maintain relationships with all stakeholders that promote cross delivery solutions to build the Guardrisk brand in the Industry. Contribute to sustaining a competitive edge through external networking and benchmarking and representation on related forums. Participate and contribute to a culture which builds rewarding relationships, facilitates feedback and provides exceptional client service. People Create a positive work climate and culture to energise employees, give meaning to work, minimise work disruption and maximise employee productivity. Demonstrate exemplary leadership behaviour, through personal involvement, commitment and dedication in support of organisational values. Select and recruit suitably qualified talent in line with Employment Equity principles and Guardrisk behaviours. Drive a culture that guides and directs best practice, fostering an environment of continuous learning, improvement and cohesiveness. Finance Optimally utilise the budget for area, including the authorisation of expenditures and implementation of financial regulations. Develop and manage budgets for marketing initiatives, events, and CSI projects, optimising resource allocation for maximum return on investment. Manage high risk and problematic financial issues in area of accountability and contribute to the development of policy. Identify solutions to enhance cost effectiveness and increase operational efficiency. Implement and manage financial risk methodologies, techniques and systems and use to monitor and report on financial activities. Implement risk management, governance and compliance policies in own practice area, to identify and manage governance and risk exposure liability. Experience and Qualifications Post‑graduate Degree in Business Management, Marketing or Behavioural Sciences 10 years strategic marketing experience 7 years leadership experience at a senior level Experience within the financial services industry will be advantageous Sound experience of B2B2C, B2C and or B2B brand and marketing strategies Knowledge of the Emerging Market landscape Competence in digital marketing strategy, business development, corporate communication, marketing analytics and metrics #J-18808-Ljbffr