Responsibilities Develop & execute paid advertising campaigns on all Hollywoodbets social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, YouTube & Snapchat. Monitor & optimize campaigns to improve performance & achieve KPIs, such as but not limited to -ROAS, CPC, CTR, & CPAs. Regular A/B testing & reporting on findings. Conduct audience research & segmentation to target the right audience with the right message – including audience creation e.g. custom & lookalikes. Initiate required audience tracking for all ad accounts when necessary. Create effective digital funnels that acquire, remarket & retain customers. Create & manage ad creatives, including copy, images, videos, & landing pages. Collaborate with internal teams, such as product & design, to ensure alignment & consistency in messaging. Work closely with the Social Media Manager to ensure alignment of strategies. Analyze campaign data & provide regular (weekly, annual & quarterly) reports on performance & insights to the Social Media Manager. Stay up-to-date with the latest trends, features, & best practices in social media advertising. Qualifications 2 - 4 years of experience in social media advertising, with a proven track record of delivering results. Strong knowledge of social media platforms, advertising tools, & analytics, especially Facebook, Twitter, LinkedIn & Google (in reference to YouTube) Ads Manager. Experience with A/B testing, campaign optimization, & budget management / pacing. Experience with setting up effective pixel tracking, including server-side tracking. Strong knowledge in audience building, including custom & lookalikes. Experience with in-app advertising & knowledge of on platform app integration. Excellent written & verbal communication skills, with the ability to write compelling ad copy & reports. Strong analytical skills & attention to detail, with the ability to interpret data & draw actionable insights. Ability to work in a fast-paced, dynamic environment & manage multiple projects simultaneously. Creative mindset & obsession for digital marketing. Ability to work overtime & weekend work. About Us Hollywoodbets is a sports and entertainment betting operator that was born and bred in Durban, South Africa. Whether you’re in one of our upmarket retail branches or online, our customers can conveniently place bets in style anytime, anywhere. We’re proud to partner with local and international legends, from the Hollywoodbets Sharks and Brentford FC to iconic events like the Hollywoodbets Durban July. Being part of our Purple Team means being part of something bigger. At Hollywoodbets, every day is a chance to learn, grow, and make an impact. We move fast, think big, and work together to turn bold ideas into reality. With passion, creativity, and a shared purpose, we bring our Purple Spirit to everything we do. The opportunities here are endless. If you’re driven, curious, agile and ready to level up, there’s no limit to how far you can go with the Purple Team! #J-18808-Ljbffr