Minimum Requirements: Bachelors degree in Marketing, Business Administration, or a related field Advanced qualifications (ie MBA) are highly desirable Minimum 810 years experience in a Sales/Marketing leadership role, preferably in FMCG or agriculture/food production Proven track record of driving revenue growth and market expansion Strong leadership and project management skills Executive office-based with frequent operational and site visits Regular participation in Board and EXCO meetings Periodic travel to regional facilities and external compliance forums International travel might occur Duties and Responsibilities: Sales, Marketing and Business Development Understand and drive strategic sales, marketing, and new business development initiatives aimed at achieving sustainable revenue growth and profitability Strong understanding of sales and marketing principles, including business development strategies tailored to the fruit food production industry, pricing strategies and market segmentation Proven ability to develop and execute effective sales plans that drive revenue growth and market expansion Brand positioning and localised marketing campaigns Thorough understanding of Sales and Marketing value chain Market Analysis and Consumer Behavior Expertise in conducting thorough market research and analysing consumer trends to identify growth opportunities Skilled in interpreting data to make informed marketing and product positioning decisions Competitor analysis and market benchmarking Adapting marketing strategies based on consumer behaviour Pricing and Cost Management Knowledge of pricing strategies to balance profitability with competitive positioning Ability to manage costs and contribute to budgeting processes for marketing and sales activities Technology and Systems Familiarity with CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning) systems to streamline sales and marketing operations Proficiency in digita marketing tools and analytics platforms to track campaign effectiveness and customer engagement Digital and Traditional Marketing Use of social media, email marketing, and SEO/SEM Managing brand awareness through digital and physical channels Development of marketing collateral, promotions, and campaigns Financial Acumen Competence in budgeting, forecasting, and financial analysis to support strategic decision-making Ability to monitor sales performance metrics and ROI for marketing initiatives Interpreting sales and marketing data Tracking performance through dashboards and analytics Compliance and Industry Standards Understanding of relevant compliance standards, including food safety certifications and legal requirements affecting marketing and sales practices Ensures all activities align with international best practices and regulatory guidelines Awareness of government support programs and industry bodies Community and Relationship Management Strong verbal and written communication Negotiation with clients, distributors, and partners Building and maintaining relationships with retailers, distributors, and community stakeholders Distribution and Operations Coordination with logistics and supply chain for timely distribution Knowledge of cold chain, inventory, and warehousing principles Managing product availability and shelf-life considerations Leadership and Team Management Leading and motivating a Sales & Marketing team Cross-functional collaboration with production, finance, and quality assurance Technical Competencies Develops strategic sales and marketing plans to support business growth and competitive positioning Applies analytical and problem-solving skills to make data-driven sales and marketing decisions Maintains accuracy and attention to detail when managing campaigns, tracking results, and preparing reports PLEASE NOTE : Thank you for your interest in this position, we will review and be in touch if you are suitable. Due to the amount of applications we receive for each position, we are unable to respond to each one individually. Please accept your application as unsuccessful if you had no feedback within 7 days of applying . Your CV will remain on our database and we will be in touch for other suitable positions. *** In the meantime, please download our