As the Website, CRM and eCommerce Specialist for Ford South Africa (SAF), you will be at the core of our digital transformation. Your key mission is to ensure flawless execution and delivery of our digital ecosystem, customer relationship management (CRM) and lead management strategy, acting as a bridge between local marketing, agency partners and the International Markets Group (IMG) Central Team. Responsibilities Align all digital touchpoints with Ford’s brand strategy and global organisational standards. Manage and optimise the customer lifecycle to deliver measurable KPIs using quantitative and qualitative behaviour data. Coordinate, manage and execute website development projects in partnership with internal teams and external agencies. Serve as the primary liaison between agency partners, dealers, the IMG Central Team and sales & marketing stakeholders. Own web analytics and translate complex data into executive‑level reporting and strategic recommendations. Support the sales pipeline by meeting lead generation and nurturing targets. Launch and implement new content and customer engagement tools across relevant digital touchpoints. Leverage market research and user insights to drive actionable, strategically applied results. Apply a strong analytical mindset, translating web analytics and behavioural insights into clear, actionable digital strategies. Show results‑driven, multitasking ability and resilience to manage multiple digital initiatives under tight deadlines. Exhibit exceptional presentation, communication and interpersonal skills, collaborating cross‑functionally with diverse teams. Qualifications National Diploma or Degree in Marketing, Sales or an equivalent qualification (an Honours degree would be an advantage). Minimum of 5 years automotive experience within Marketing & Sales. Direct experience in Digital Marketing and managing Digital Platforms is highly advantageous. About Us At Ford Motor Company, we believe freedom of movement drives human progress. With our incredible plans for the future of mobility, we have a wide variety of opportunities for you to accelerate your career and help us define tomorrow’s transportation. About the Team Marketing, Sales & Service plays an important role in Ford’s revitalisation as a modern, progressive vehicle and mobility services company delivering a trusted customer experience. Candidates should have depth of knowledge in data implications, taking action based on insights and a passion for long‑term customer value. Ford MS&S embraces an audience‑first mindset that improves loyalty, repurchase and additional sales of vehicles, parts, accessories and services. We are the eyes, ears and voices of Ford, meeting customer demand by delivering the right products to the right dealers at the right time. Job Info Job Identification 64816 Job Category Marketing & Sales Posting Date 06/01/2026, 09:27 AM Apply Before 06/05/2026, 08:55 PM Degree Level Some College or equivalent Job Schedule Full time Locations Silverton, Pretoria, GP, 0184, ZA (Hybrid) Preferred Degree Graduate or Equivalent Technical #J-18808-Ljbffr