**Cookie Notice** Your Privacy **Always Active****Key Purpose**Be able to effectively research, identify, and implement trend and consumer insights in a fast-paced, dynamic environment. Their goal will be to provide brands with culturally relevant, actionable opportunities to influence creative content and ensure consumer relevancy at all times. This will require a strong ability to identify and implement key trends and consumer insights that align with brand values and resonate with target audiences.**Key Responsibilities & Competencies**Understanding the full 1YP, brand purpose and Jobs to be done for the assigned brands.Be a crucial member in team and department-wide routines with consistently valuable input which aligns to the session's objectives. Takes an active role in driving brands forward in adopting insightsDisplays developed problem-solving skills that allow them to analyze data and interpret data from multiple perspectives to offer customized insights and learnings that drive tangible change for theDisplays clear signs of self-awareness, such as the ability to approach conflict management objectively. Has the ability to reflect on how their actions and interactions impact others. Effectively**Qualifications/ Experience**(Higher Certificate/Diploma) or relevant tertiary qualifications / certifications 4+ years either insights analysis / strategy / research – key being the ability to interpret dataand identify trends and insights Knowledge and experience using research and reporting tools to drive consumer insightsidentification and understandingUnderstanding of research techniques and frameworks with the ability to apply them in anagile environmentAbility to interpret and communicate data and research across the marketing departmentThe South African Breweries (SAB) has reimagined what a beer company can be and has anchored this in a powerful brand purpose – We Dream Big to Create a Future With More Cheers – which articulates who we are and where we are going.At SAB it’s always about more than the beer.We are driven by our passion to demonstrate the unique power of beer to propel South Africa forward. Since our inception over a century ago, SAB has grown to become South Africa's largest brewer, a powerful economic contributor, a leader in sustainability, and a champion of responsible consumption.SAB is one of South Africa’s admired companies and corporate brands. The company has 7 breweries and 42 depots in South Africa, a total workforce of approximately 5000, and supports a beer economy ‘from seed to sip’ of over 250 000 jobs. Its portfolio of beer brands meets the needs of a wide range of consumers and includes leading brands in beer and beyond such as Castle Lager, Carling Black Label, Corona, Brutal Fruit, and Flying Fish#J-18808-Ljbffr
Consumer & Trends Analyst
THE SOUTH AFRICAN BREWERIES LTD
johannesburg, johannesburg
Published 14 days ago
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