Salary: R 50 000,00 to R 60 000,00 CTC per month (depending on experience) Location: Cape Town – City Bowl (Onsite) Unlimited leave (output‑based culture) & international travel. Who this is for Ideal for a high‑potential e‑commerce builder early in their career who has bold ideas, feels constrained by the status quo, and is ready for real ownership and a serious level‑up. Overview This is not a "keep‑the‑lights‑on" e‑commerce role. This is a build‑from‑scratch, own‑the‑channel opportunity inside a founder‑led, globally ambitious consumer brand business that is actively challenging how premium brands show up online. E‑commerce is a strategic growth engine here, not a side project. As E‑Commerce Manager, you will take full ownership of the channel end‑to‑end, starting with Germany and expanding internationally. From performance and profitability to platform, creative, data, and growth strategy, this space is yours to shape. You will be trusted to think differently, move fast, and avoid the same tired FMCG e‑commerce playbook. If your instinct is to question templates, challenge "best practice," and build something commercially sharp and culturally relevant, you will feel very at home. This role will be working closely with Marketing, Sales, and International Markets to ensure alignment and momentum. It is entrepreneurial, hands‑on, and designed to grow both the channel and the role itself. If you succeed, you will build a team around you and turn this into a fully‑fledged global function. If you are a self‑starter who wants real ownership, real accountability, and the freedom to create something meaningful without layers of bureaucracy slowing you down, this is a rare chance to make a very visible impact. Duties and Responsibilities E‑Commerce Ownership & Commercial PerformanceOwn the e‑commerce channel end‑to‑end, starting with Germany Run the online shop as a standalone, performance‑driven sales channel Take full ownership of revenue, margins, conversion, AOV, repeat purchase, and profitability International Expansion StrategyDefine and execute the international e‑commerce expansion roadmap Work closely with Finance to ensure scalability, control, and commercial viability across markets Website & Platform ManagementOwn website structure, UX, functionality, and ongoing optimisation (there is extra support on this) Make hands‑on updates to the website and manage platform changes Ensure the site is fast, intuitive, on‑brand, and commercially effective Manage and brief external tech partners where required Performance Marketing & SEOOwn all paid performance marketing activity across markets Own SEO strategy and execution Manage budgets with a strong focus on ROI and ROAS Continuously test, optimise, and scale what works Data, Analytics & ReportingOwn all e‑commerce reporting and data analysis Track traffic, funnel performance, conversion, CAC, ROAS, retention, and LTV Translate data into clear actions and commercial decisions Report regularly into Finance with clarity and insight Creative Direction & ExecutionLead creative direction for e‑commerce content and campaigns Guide internal creative resources and ensure execution quality Balance strong brand storytelling with performance‑driven creative Continuously test creative to improve results Distributor & Market AlignmentWork closely with distributors to ensure alignment on e‑commerce strategy Align pricing, promotions, messaging, and mechanics with market strategy Act as a bridge between Finance, Marketing, Sales, and international markets Function & Team Build‑OutDesign the future structure of the e‑commerce function Hire and lead a team as the channel scales Set clear KPIs, processes, and ways of working Requirements Proven experience in e‑commerce or DTC, ideally within FMCG, spirits, lifestyle, or premium consumer brands Strong hands‑on technical ability to manage and update e‑commerce platforms Experience in performance marketing and SEO Highly analytical, commercially minded, and data‑driven Entrepreneurial, builder mindset and comfortable starting from zero Confident challenging convention and doing things differently Comfortable operating independently in a fast‑moving, founder‑led environment Based in Cape Town, with a genuine appetite for international exposure and growth #J-18808-Ljbffr