Superbalist City of Cape Town, Western Cape, South Africa Senior Brand Manager Superbalist City of Cape Town, Western Cape, South Africa Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Superbalist HR Professional | Employee Relations, HR Consulting About Us: Superbalist is South Africa’s highest rated fashion e-tailer with a steadfast commitment to being customer led, data backed and fashion forward. Our award-winning platform connects with millions of customers every month driving delight from the superior browsing experience to the unboxing and beyond. We’re now looking for talented and dynamic thinkers that will help take us to the next level of customer experience. Purpose of the role: We are seeking a dynamic, creative Senior Brand Manager to shape and execute our brand storytelling across both our online and physical store environments. You will lead multi-channel brand and content strategies that elevate our brand, drive traffic, and deliver halo impact to revenue — with distinct consideration for the unique dynamics of e-commerce and brick-and-mortar retail. This is a highly cross-functional role, requiring strong collaboration with Marketing, CRM, Design, Retail Ops, and Buying to ensure a cohesive customer experience across all platforms. Responsibilities: Own and execute brand and content strategies that drive awareness, engagement, and customer affinity across both our digital and physical store network. Develop compelling marketing content across touchpoints — including in-store screens, POS, windows, and activations, as well as shopfront, email, WhatsApp, push, organic social, and direct channels. Partner with retail and merchandising teams to translate campaign messaging into store-level communications, ensuring consistency from online to offline. Curate and execute editorial and retail campaigns that reflect brand values, current trends, and customer insights — flexing between national moments, seasonal drops, and brand collaborations. Own and build a master communications schedule — a real-time registry of every customer-facing message, across all channels and stores. Manage content calendars, publishing workflows, and resource planning to ensure smooth execution and maximum campaign reach. Lead development of brand tracking mechanisms (e.g., “brand watch” via 3rd party tools) to monitor sentiment, customer feedback, and content impact. Provide regular performance reporting and strategic insights that guide future brand planning across the full portfolio. Min Requirements: Bachelor’s degree in Marketing, Communications, or Business (BA, B.Com or B.Bus.Sci) 5+ years in a marketing, content, or brand role — ideally across both e-commerce and physical retail Expert knowledge of omnichannel marketing principles and execution Strong analytical capability with the ability to translate performance data into actionable insights Demonstrated track record of building and growing a brand across diverse channels High level of confidence and clarity in presenting to senior stakeholders, including C-suite Strong leadership skills and experience managing or mentoring a team Let’s talk about life @ Superbalist: The power is in your hands : We offer a market-related, Total Remuneration Package which allows full flexibility according to your needs. Go on, be the master of your own destiny. Good times : Get to know the other extraordinary minds at Superbalist.com during regular social events and out-of-office activities (think hikes, think mini golf, think lunch, think good times). Staff discount . The latest fashion at even better prices. What more could you ask for? Birthday leave : Enjoy your mandatory fun day off - you deserve it! Free parking: No more 5km fun runs to your desk (unless you want to). Ready to make your mark and take your career to the next level? We’re waiting for you! Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Retail Referrals increase your chances of interviewing at Superbalist by 2x Sign in to set job alerts for “Senior Brand Manager” roles. 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