As a Data Cloud Specialist, you will be responsible for configuring and enabling Salesforce Data Cloud capabilities that support customer and offer data unification, segmentation, and activation. You will work closely with Salesforce platform engineers, integration teams, and business stakeholders to ensure that source data is properly ingested, harmonized, and prepared for segmentation and activation use cases. Key Responsibilities Configure and manage Data Cloud data ingestion pipelines and Define and implement identity resolution and data unification rules to support a single view of the customer and offer datasets Create and manage audiences and segments supporting business workflows and digital journey use cases Collaborate with Salesforce platform and integration teams to ensure source data readiness and quality Validate activated segments and downstream data usage across Salesforce channels and reporting layers Support data validation, quality checks, and troubleshooting during implementation and testing cycles Required Skills Hands-on experience with Salesforce Data Cloud implementation and configuration Strong knowledge of data ingestion, mapping, harmonization, and identity Experience building audiences, segments, and activation workflows Ability to work with customer and product/offer datasets across multiple source systems Strong SQL and data analysis skills for validation, exploration, and troubleshooting Preferred Experience Experience working with financial services data domains, particularly customer and lending-related datasets Familiarity with data activation to Salesforce channels such as Experience Cloud, Marketing Cloud, or operational workflows Exposure to analytics, reporting, or insight-generation use cases leveraging unified data Configured Data Cloud data streams, ingestion pipelines, and data mappings Implemented identity resolution and data unification configurations where required Validated audience segments and activation outputs supporting business journeys and reporting needs Documented data mappings, transformations, and activation logic Interview Focus Areas Salesforce Data Cloud architecture and implementation experience Data modelling, ingestion, and harmonization strategies Identity resolution and customer data unification approaches Segment creation and activation workflows Practical experience delivering data-driven activation use cases Hands-on experience with Salesforce Data Cloud implementation and configuration Strong knowledge of data ingestion, mapping, harmonization, and identity resolution processes Experience building audiences, segments, and activation workflows Ability to work with customer and product/offer datasets across multiple source systems Strong SQL and data analysis skills for validation, exploration, and troubleshooting Experience working with financial services data domains, particularly customer and lending-related datasets Familiarity with data activation to Salesforce channels such as Experience Cloud, Marketing Cloud, or operational workflows Exposure to analytics, reporting, or insight-generation use cases leveraging unified data Salesforce Data Cloud architecture and implementation experience Data modelling, ingestion, and harmonization strategies Identity resolution and customer data unification approaches Segment creation and activation workflows Practical experience delivering data-driven activation use cases #J-18808-Ljbffr