Job Title Events Coordinator Role Overview The events coordinator is responsible for planning, coordinating, and executing marketing events and promotional initiatives that strengthen brand positioning, enhance stakeholder engagement, and support commercial objectives. The role translates marketing strategy into practical event execution, ensures brand consistency across all platforms, coordinates customer testimonials and promotional content, and supports product launches, trade shows, dealer events, and corporate functions. Acting as a central link between marketing, sales, customers, and service providers, the position ensures professional delivery and measurable impact from all campaigns and events. Strategic Marketing & Branding Execute the company's brand strategy, ensuring brand consistency across all touchpoints. Translate business objectives into effective marketing campaigns that increase market share and customer retention. Coordinate marketing plans, product launches, advertising campaigns, and brand awareness initiatives. Customer Testimonial Coordination Identify and approach suitable customers, clients, or stakeholders for testimonials following events or product/service engagements. Coordinate interviews (written, video, or live presentations) with selected customers. Liaise with marketing to develop structured testimonial briefs and key messaging frameworks. Obtain necessary permissions and release forms. Ensure testimonial content aligns with brand positioning and compliance standards. Manage testimonial scheduling for use in marketing campaigns, events, product launches, and digital platforms. Maintain a database of approved testimonials for future reference and deployment. Event & Promotion Coordination Coordinate demonstration plans and assist with executing customer demonstrations. Plan and manage the company’s presence at trade shows, field days, dealer meetings, and training workshops. Coordinate logistics, promotional material, branding collateral, and post-event lead generation follow-ups. Support the planning, coordination, and execution of trade shows, promotions, and product events. Track and evaluate the impact of marketing campaigns and events. Stakeholder & Vendor Management Serve as primary point of contact for vendors and suppliers. Build and maintain strong supplier relationships. Coordinate with internal departments to ensure alignment. Manage guest lists, RSVPs, and communication. Administration & Budgeting Maintain a marketing calendar with deadlines, event dates, content schedules, and campaign timelines. Monitor and report on the marketing budget, ensuring efficient use of resources and ROI tracking. Maintain accurate records of product materials, promotional inventory, and campaign reports. Use platforms such as CRM for data input and activity tracking. Requirements Qualification Post-Matric Certificate/Diploma in agriculture/business/marketing or a related field (essential) Degree in agriculture/business/marketing or a related field (preferential) Legal Valid Driver’s License and Passport. Experience 3-5 years experience in a marketing role (essential) High level of agricultural product application knowledge - 3-5 years’ experience (essential) Other Must be willing to travel 75% of the time to achieve operational objectives. Work Level: Skilled Job Type: Permanent Salary: Market Related EE Position: No Location: Pietermaritzburg #J-18808-Ljbffr