Strategic Planning and Strategy Formulation Manage Self: Professional (MSP) FAIS Affected Job Purpose To identify opportunities and develop client value propositions that enable the acquisition of new and growth of existing markets in line with Nedbank Strategic objectives, thus enhancing the Nedbank brand and optimising revenue according to business objectives. Employing a customer centric approach to solutioning for the customer through an understanding of their needs and pain points Why Join Our Team Join a high-impact team shaping the future of SME banking by driving customer value, growth, and innovation. You’ll influence strategic decisions, work cross‑functionally with senior leaders, and translate deep customer insights into meaningful outcomes. This is an opportunity to deliver measurable business impact while championing customer‑centric thinking at scale. SME Customer Value Strategy Define and own the SME Customer Value Management strategy aligned to segment, and growth objectives Embed SME customer‑centricity and value‑based decision‑making across the value chain Translate SME business needs into differentiated value propositions and lifecycle strategies Drive growth in SME customer lifetime value, portfolio profitability, and retention Identify value pools across the SME base, including onboarding, growth, maturity, and recovery phases Lead initiatives to reduce SME churn, improve engagement, and increase share of wallet Segmentation & Lifecycle Management Develop and maintain SME value‑based segmentation models considering scale, sector, complexity, and growth potential Design lifecycle strategies that respond to key SME moments including switching, expansion, cash‑flow stress, and succession Enable differentiated engagement models for SME business lifecycle Customer Insights & Analytics Lead the use of customer data and analytics to generate deep insights into SME behaviour, needs, and value drivers Own SME performance metrics including CLV, churn, cross‑sell, engagement and portfolio health Translate insights into clear prioritised actions for coverage teams Proposition & Experience Enablement Partner with Product, CX and Digital teams to ensure SME propositions and journeys are simple, relevant and value‑adding Identify customer pain points and value leakage across SME journeys and lead targeted improvement initiatives Enable personalised and next‑best‑action strategies across assisted and digital channels Governance, Conduct & Customer Outcomes Ensure SME CVM strategies deliver fair, transparent, and positive customer outcomes Support strong governance, conduct and regulatory alignment across SME customer decisioning Stakeholder Engagement Influence senior stakeholders across the SME value chain to execute customer value initiatives Act as a subject‑matter expert on SME customer value, portfolio optimisation, and growth strategy Our Ideal Candidate Strategic thinker with a strong commercial mindset and passion for SME growth. Deep understanding of customer value management, segmentation, and lifecycle strategy. Data‑driven and analytically strong, with the ability to convert insights into action. Proven leader who can influence senior stakeholders and drive cross‑functional alignment. Customer‑obsessed, with a track record of improving engagement, retention, and value. Comfortable operating in complex environments and leading transformation initiatives. Strong communicator who simplifies complexity into clear, actionable strategies. Essential Qualifications - NQF Level Advanced Diplomas/National 1st Degrees Matric / Grade 12 / National Senior Certificate Preferred Qualification A relevant undergraduate degree in Business, Finance, Economics, Data Science, or a related discipline A postgraduate qualification will be advantageous Alternatively, a BCom, BSc, or BA degree complemented by a Product Management qualification Minimum Experience Level Minimum of 3–6 years’ relevant experience in customer value management, portfolio optimisation, strategy, or analytics, preferably within financial services or SME environments Technical / Professional Knowledge Strategy planning and execution Project Management Industry trends Data analysis Business writing skills Management information and reporting principles, tools and mechanisms Customer Focus Driving Innovation Business Acumen Strategic Planning #J-18808-Ljbffr
Senior Manager: Customer Value Strategy - Sme
NEDBANK
johannesburg, johannesburg
Published 2 days ago
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