As a mid‑level Marketing Coordinator specializing in Paid Digital and Account‑Based Marketing within our Global Delivery Center (GDC), you will own the execution and optimization of paid digital campaigns and ABM programs for our regional marketing teams. You will bring autonomy and judgment to campaign delivery—identifying performance issues, recommending improvements, and serving as an expert for GDC colleagues and regional stakeholders. This role suits a candidate ready to take on complex campaigns, contribute to strategy conversations, and elevate team delivery quality. Location & Working Model Based in the Cape Town office. Hybrid working – 3 days working from home per week. Key Responsibilities Own end‑to‑end setup, launch, optimisation and performance management of paid campaigns across LinkedIn Ads, including audience testing, bid strategy, creative rotation and budget management. Execute and optimise programmatic display campaigns, identifying performance trends and making tactical adjustments to improve delivery and efficiency. Lead account‑based marketing programs within 6sense – advanced segment building, intent signal analysis, multi‑touch campaign activation and performance evaluation. Maintain target account list quality and hygiene across paid and ABM channels with data and enrichment teams. Analyse performance across all paid and ABM channels, surfacing insights and providing actionable recommendations to regional teams. Conduct and oversee pre‑launch QA across campaigns, improving GDC workflows, briefing standards and execution processes. Maintain high‑standard account hygiene, naming conventions and organisational structure across all platforms, establishing best practices for the coordinator team. Provide guidance and peer review to junior coordinators, sharing platform knowledge and developing execution skills. Build trusted relationships with regional marketing teams, communicate confidently on performance, manage expectations and contribute to planning conversations. Qualifications Bachelor’s degree in marketing, business or a related field. 3–5 years of experience in paid digital, performance marketing or ABM execution. Hands‑on experience with LinkedIn Campaign Manager and at least one ABM platform – 6sense strongly preferred. Experience managing programmatic display campaigns. Solid understanding of ABM principles and B2B demand generation. Strong analytical skills, able to translate data into clear recommendations. High attention to detail and a track record of high‑quality campaign execution and QA. Credible, clear communicator comfortable engaging regional stakeholders. Experience in a shared‑services, delivery center or agency environment is an advantage. Preference for B2B or software/technology sector experience. Comfort in working across global time zones within a distributed team. Benefits Hybrid working (3 days WFH). 25 days annual leave plus public holidays and 16 hours of Flex Time Off. Medical Aid Scheme, competitive Personal Pension plan, Tuition Reimbursement Schemes. Parental Leave benefit for new arrival(s). Flexibility to work anywhere in the world for two weeks per year. #J-18808-Ljbffr