Minimum requirements for the role: Must have an agricultural degree and background with proven results Demonstrated broad technical knowledge of crops, products, and farming practices, with approximately five years relevant experience Must have a good understanding of the business, key account management, the market and how to add customer value Strong focus on building partnerships, managing relationships, motivating others, and delivering on targets Demonstrated success and leadership potential across different departments Proven ability to lead, coach, and drive team performance while motivating area teams Strong leadership capability with effective team collaboration skills Effective communicator; fully bilingual with well-developed persuasion skills The successful candidate will be responsible for: Developing and executing a transformative Area Strategy aligned with national business objectives, incorporating new routes to market, customer segmentation, and value propositions. Developing and implementing a 5-year strategy for each distributor in the area to support a redefined long-term ambition for the Cape Region. Achieving agreed profit and volume goals for the region and dealerships in line with overall sales and marketing strategy. Optimising territory management, resource allocation, and channel performance to deliver strategic priorities efficiently. Identifying new growth opportunities through data-driven analysis, competitive intelligence, and market insights. Leading change management initiatives to embed a high-performance culture focused on innovation, accountability, and customer centricity. Delivering annual sales targets for the area in line with agreed profit and volume goals. Managing and leading sales managers within the area. Managing and developing a high level of service delivery towards targeted key customers and investigating ways to improve customer share of wallet. Assisting and supporting sales managers with customer engagement (dealers, agents, growers) in terms of technical support, recommendations, and training. Overseeing and guiding collaboration between Sales, Agronomy, Marketing, and CPD teams to ensure effective execution of commercial campaigns and delivery of targets. Managing and developing market information, budgets, forecasts, business planning, and partnership agreements with the area team. Identifying, defining, establishing, and maintaining influential relationships with relevant institutes and key crop value opinion leaders, including RBMs and SPs. Focusing resources on growers and key influencers in the food and feed chain to create pull-based approaches. Building and maintaining relationships across the value chain by identifying lead influencers. Identifying key crop, product, and market opportunities and threats within the area. Supporting sales managers, technical leads, and agronomists in investigating and managing complaints and claims to minimise financial loss (acting as second line of contact for the company). Developing the competence, motivation, and commitment of dealers and agents through effective training, promotion, and sales support tools. Keeping abreast of market, trade, and competitor activity to revise strategies in response to changing requirements. Supporting the marketing team in ensuring market information accuracy in I-Plan for allocated crops. Please note that subsequent to the screening and shortlisting process, all further communication will be entered into only with the shortlisted candidates. If you do not receive any feedback from us within 2 weeks of applying, please consider your application unsuccessful.