About the job Group Marketing Coordinator Qualifications & Experience Degree in Marketing, Business, or a related field (preferred). Minimum of 5 - 10 years of relevant experience (advantageous). Must have own transport. Key Responsibilities Marketing Strategy & Brand Management Assist in the development and execution of marketing strategies to promote new and existing products. Ensure consistency in brand messaging and adherence to the Companys brand strategy. Monitor the Companys digital footprint, including social media platforms, website updates, and content performance. Conduct market research to identify new opportunities, assess competitive landscapes, and drive innovation. Keep up to date with AI advancements and marketing trends to enhance marketing effectiveness. Campaign & Content Management Oversee the planning, execution, and performance tracking of all TTL (Through-The-Line) marketing campaigns, including ATL (Above-The-Line) such as TV, radio, and billboards, as well as BTL (Below-The-Line) such as print, digital, and events. Manage the development, design, distribution, and tracking of marketing materials. Assist in brainstorming creative advertising concepts with senior management. Ensure the company website remains fresh and relevant with up-to-date content. Event & Promotion Coordination Organize promotional events, trade shows, and internal staff events to support brand awareness and engagement. Manage The Company Ezintsha Sleep Clinic, overseeing end-to-end execution. Manage the Companys online merchandising store, overseeing end-to-end execution including selection, advertising, and distribution. Budget & Performance Management Track and manage the groups marketing budget, ensuring alignment with strategic objectives. Provide monthly reports comparing actual spend vs. budgeted figures. Analyse marketing data and campaign performance to measure effectiveness and optimise future strategies. Cross-Functional Collaboration & Stakeholder Engagement Act as a liaison between internal teams, field representatives, retailers, and key stakeholders. Support database development, social media platforms, and content marketing initiatives. Assist with ad hoc marketing-related requests and problem-solving. #J-18808-Ljbffr