About Our Team LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX ( a global provider of information‑based analytics and decision tools for professional and business customers. Our company has been a long‑time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi‑model approach that prioritizes using the best model from today’s top model creators for each individual legal use case. The company employs over 2,000 technologists, data scientists, and experts to develop, test, and validate solutions in line with RELX Responsible AI Principles ( About The Role Are you a strategic and creative marketer who thrives at the intersection of product development, sales, and regional market strategy? We are looking for a seasoned Product Marketing professional to drive market adoption and commercial success of our innovative products. In this role, you will bridge the gap between product development, sales, and marketing teams to define compelling product positioning, craft engaging messaging, and execute robust go‑to‑market strategies – with a special focus on localization, digital adoption, and B2B growth across key African regions. Responsibilities Go‑to‑Market Strategy Spearhead the launch of new products and features by coordinating cross‑functional teams, ensuring seamless market entry. Oversee the end‑to‑end execution of go‑to‑market plans, ensuring effective integration across departments. Positioning and Messaging Develop and refine core messaging, value propositions, and compelling narratives that resonate with diverse target audiences. Create narratives that support the product’s value and differentiate our offerings in competitive markets. Market Research & Intelligence Analyze customer needs and market trends to inform strategic decision‑making. Monitor competitor activity and evolving market dynamics to keep our product strategies ahead of the curve. Sales Enablement Produce impactful marketing collateral, presentations, and sales tools such as case studies and battlecards. Work closely with the sales teams to ensure alignment between product marketing and sales strategies. Content & Campaigns Create and implement campaigns that drive brand awareness, demand generation, and engagement. Utilize digital channels, including social media, content marketing, and SEO, to enhance brand presence. Performance Analysis Track key performance indicators such as lead generation, customer retention, satisfaction, and loyalty. Leverage data from CRM platforms and analytics dashboards to refine strategies and improve performance. Requirements Localization & Market Fit Proven experience in adapting global product marketing messages to resonate with diverse audiences across African regions, particularly in SADC and West Africa. Ability to tailor strategies that effectively address localized market nuances. Digital Transformation Demonstrated ability to leverage a variety of digital channels to build brand visibility and engagement. Experience in integrating traditional and digital marketing strategies to drive customer engagement and growth. Industry Focus & Technical Skills Strong background in the SaaS and B2B technical sectors. Proficient in using CRM and analytics dashboards to inform product positioning and marketing strategies. Collaboration & Communication Team player with the ability to work seamlessly with sales, product, and regional strategy teams. Exceptional storytelling and content creation skills. Strong project management skills to oversee multi‑channel campaigns and product launches. Ideally 5–10+ years in marketing, with 3–5+ years specifically in product marketing, brand management, or business development. Excellent communication and presentation skills, combined with the ability to manage and interpret complex data. Benefits We welcome candidates from all backgrounds to apply and join our inclusive and diverse team. We promote a healthy work/life balance across the organisation. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long‑term goals. Working Pattern Working flexible hours – flexing the times when you work in the day to help you fit everything in and work when you are the most productive. About The Business LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision‑making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. #J-18808-Ljbffr