KEY RESPONSIBILITIES Client Relationship Management & Retention Build and maintain strong, trust-based relationships with key accounts to drive customer satisfaction and loyalty. Identify and implement opportunities for upselling, cross-selling, and value-added solutions. Act as the primary liaison between customers and internal teams to ensure seamless service delivery. In-Market Execution & Travel. Extensive weekly travel is required, including prolonged overnight stays, to effectively cover the full territory: West Coast, Central Karoo, Overberg, Cape Winelands, Garden Route, and the Cape Metropole. Conduct regular store visits, trade engagements, and execution audits across the assigned customer portfolio to ensure alignment with commercial and merchandising standards. Identify execution gaps, monitor competitor activity, and uncover growth opportunities to drive improved customer performance and market share. Service Delivery, Reviews & Issue Resolution Forecasting, Planning & Reporting REQUIRED QUALIFICATIONS & EXPERIENCE Matric required; a Diploma/Degree in Sales, Marketing, or Business preferred Minimum 5-10 years in a sales environment with proven experience in managing a large territory of independent customers. Proven experience in account management and B2C sales. Strong negotiation and value-based selling capability. Excellent analytical, organizational, and communication skills. Demonstrated ability to manage pipelines and deliver against targets. Basic to advanced proficiency in CRM tools; MS Office (Excel, PowerPoint). A valid driver’s license is required. Given the regional nature of the position, the incumbent should be prepared to spend approximately 50% of the working month traveling across the Western Cape. This may include multi-day trips, time in remote locations, and regular overnight stays. #J-18808-Ljbffr