POSITION Copywriter and Content Specialist DEPARTMENT/PROPERTY Marketing REPORTS TO Brand Storytelling and Communications Manager/Senior Copywriter ROLE OVERVIEW We are looking for a skilled, curious copywriter to join the marketing team. This is a hands-on, high-output content role: you will produce quality writing consistently across multiple workstreams and formats, with a growing emphasis on digital authority content and Answer Engine Optimisation (AEO). You will work closely with our Brand Storytelling and Communications Manager, Social Media Manager, Senior Designer and Senior Marketing Coordinator - a small, fast-moving team where good writing is genuinely valued. You write clearly, research thoroughly, adapt your voice to different formats and audiences, and care deeply about getting the details right. You understand that in luxury hospitality, every word is a guest touchpoint. We write with specific knowledge and genuine curiosity - that is the standard we hold ourselves to. KEY DELIVERABLES AND SKILLS Website and Digital Authority Content Write and maintain AEO-optimised websiteDevelop permanent authority sub-pages and FAQ-structured content designed to surface in AI answer engines and search featuresWrite question-led, entity-rich content that demonstrates specific knowledge of our properties, wildlife, conservation efforts, and locationsCollaborate with our web agency on structured content implementation, including an understanding of why schema/JSON-LD mattersRefresh and update existing website copy to ensure accuracy and AEO alignment Brand Copywriting and Channel Content Produce copy for brochures, sales collateral, email campaigns, in-room materials, and print advertisingWrite video scripts, YouTube descriptions, and presentation content as requiredDraft press releases, award submissions, and media-facing materialsWrite charity and event copy, including auction lots and gala materialsProduce internal communications, staff announcements, and operational content as requiredAdapt tone and structure to serve different audiences - guests, media, and internal stakeholders - while maintaining brand voice consistency Blog and Editorial Content Produce well-researched, long-form blog posts across the MORE Collection portfolio - wildlife, conservation, destinations, food, design, sustainabilityWrite to a defined editorial calendar, supporting both SEO and AEO content goals Trade Communications Write and maintain a regular cadence of trade communications, including newsletters, property updates, offer announcements, and seasonal campaigns - this is recurring, deadline-driven work, not occasionalWrite trade content in a defined voice that is not your own - adaptability to a brief and another persons tone is essentialProduce copy for monthly promotions, special offers, and rate-based campaigns across the portfolioMaintain consistency of message across trade channels, ensuring offers, dates, and property details are always accurateEditorial Standards and Collaboration Edit and proofread content to MORE Collection brand standardsWork closely with the designer to ensure copy and layout are developed in tandemLiaise with the social media coordinator to ensure messaging alignment across channelsFlag content gaps, accuracy issues, and brand inconsistencies proactivelyREQUIREMENTS AND SKILLS Essential Experience 35 years of professional copywriting experience with a strong, varied portfolioDemonstrated ability to write across multiple formats - digital, editorial, trade, print - not just one specialismProven experience writing website copy with an understanding of SEO principles,