Overview The Head of OOH will lead Publicis Media Africa’s end-to-end Out-of-Home practice — combining strategic leadership, market expertise, and commercial acumen to modernize and scale the agency’s outdoor offering. The role demands a leader who can balance legacy OOH scale with digital innovation, bringing deep local knowledge of the South African OOH landscape — from townships to airports, CBDs, malls, and key arterial routes — and extending this expertise across Africa. They will bridge creative communication planning, consumer journey mapping, and commercial negotiation to deliver measurable business outcomes for clients. This is both a relationship and results-driven role, requiring a strategic thinker, trusted negotiator, and strong operator who can lead a centralized delivery team and represent Publicis Media credibly with CMOs, procurement heads, and OOH holding companies. Responsibilities Key Responsibilities Define and implement Publicis Africa’s OOH growth strategy, ensuring it combines traditional scale with digital transformation (DOOH, data, measurement). Oversee the planning and execution of out-of-home strategies, ensuring alignment with brand goals and market trends Map the consumer journey and align OOH touchpoints with broader brand and media strategies — from awareness to conversion. Identify new growth zones — including township economies, commuter corridors, and retail precincts — and integrate them into client communication plans. Translate complex OOH possibilities into simple, strategic narratives that resonate with CMOs and client boards. Local Market Expertise & Influence Leverage deep understanding of South Africa’s OOH ecosystem — key landlords, site clusters, and ownership structures. Analyse market data to optimize placements, and drive innovation in our OOH solutions. Maintain trusted relationships with major OOH media holding groups, landlords, and concessionaires across: Airports Roadside Malls & business districts Township Negotiate strategic site access, long‑term value commitments, and preferential rates. Proactively identify location gaps or redundancies across client campaigns and fix them through tactical site swaps or deal leverage. Commercial & Negotiation Leadership Lead all OOH commercial negotiations at a senior level — ensuring transparency, value creation, and profitability. Develop strategic supply‑side partnerships to secure premium inventory and ensure first‑mover advantage for clients. Build volume‑based or multi‑client deals with OOH media owners that unlock better pricing and stronger data access. Design framework agreements and trading principles aligned to Groupe compliance and procurement governance. Work with finance and procurement to ensure OOH maintains strong margins and operational sustainability. Integrated Consumer Planning Collaborate with planning, strategy, and data teams to ensure OOH aligns with audience intent, path‑to‑purchase, and brand funnel goals. Translate brand strategy into actionable outdoor blueprints that map where, when, and how OOH drives consumer action. Support planners with OOH data, audience insights, and contextual recommendations during campaign ideation. Champion OOH as a storytelling medium that drives both emotional impact and measurable business outcomes. Team Leadership & Execution Excellence Lead a centralized OOH operations and delivery hub based in South Africa servicing all agencies and clients (in South Africa but also including Pan‑Africa) Ensure flawless campaign execution — accurate site bookings, creative placement, posting verification, and post‑campaign reporting. Drive operational efficiency through standardized templates, vendor SLAs, and automation tools. Mentor and develop a team of OOH planners, buyers, and coordinators to elevate delivery quality and market credibility. Innovation & Future Readiness Integrate data‑enabled OOH and P/DOOH solutions (e.g., location intelligence, programmatic trading, mobile retargeting). Pilot measurement frameworks linking OOH exposure to store visits, sales lift, and online conversions. Build case studies to demonstrate the commercial impact of integrated outdoor campaigns. Collaborate with Epsilon and Data teams to connect OOH exposure with identity‑based audiences and retargeting opportunities. Qualifications Bachelor’s degree in Marketing or Media Management. 10+ years’ experience in Out-of-Home media, including planning, buying, and strategic account leadership. Proven network and influence within South Africa’s OOH ecosystem, from large to small vendors Strong understanding of OOH site economics, municipality regulations, concession models, and rate structures. Experience in negotiating national and regional deals and managing multi‑stakeholder relationships. Familiarity with OOH data, mapping, and verification tools (OMC IDS Software, Outdoor Auditors, SEEDOH, ROAD etc.). Excellent understanding of brand communication planning and the role of OOH in the consumer journey. Skilled communicator capable of engaging CMOs and client boards at strategic level. Demonstrated experience leading cross‑functional or centralized teams. Added experience within the Pan‑African OOH ecosystem would be ideal Success Metrics Increased share of spend and profitability in OOH across the Groupe. Strong internal OOH team structure with fit for purpose and value adding team members Establishment of strategic site and value partnerships with top OOH vendors. Delivery of integrated consumer journey maps linking OOH to media and brand objectives. Growth in data‑driven OOH planning and DOOH/PDOOH adoption. Improvement in campaign delivery accuracy and verification. Recognition through case studies, client testimonials, and industry awards. Cultural Fit Entrepreneurial, street‑smart, and commercially savvy. Strong negotiator with equal comfort in boardrooms and the streets. Passionate about modernizing OOH without losing sight of local realities. Operates with integrity, clarity, and measurable impact — embodying Publicis’ Power of One philosophy. #J-18808-Ljbffr