Senior Paid Media Buyer (Google & Microsoft Ads) Cape Town, South Africa | Posted on 21/07/2025 This is an exciting opportunity for a Senior Paid Media Buyer & Campaign Manager to join a fast‑paced and innovative environment, managing high‑performing paid advertising campaigns across Google Ads and Microsoft Ads. The role is fully remote and full‑time, ideal for a digital advertising professional with 3–5 years of hands‑on experience in the e-commerce sector. The successful candidate will bring strong expertise in conversion tracking, Google Merchant Centre feed management, and GA4 analytics, with a keen ability to leverage video assets within advertising strategies. Requirements Develop, execute, and optimise paid media strategies focused on e‑commerce growth. Monitor KPIs such as ROAS, CPA, and CLTV to ensure campaign profitability. Conduct A/B testing and manage budgets to maximise ROI. Conversion Tracking & Analytics Set up and manage accurate tracking using GA4, GTM, and server‑side solutions. Deliver data‑driven insights through detailed performance reporting. Oversee product feed accuracy and optimisation to support Shopping campaigns. Troubleshoot feed issues and enhance feed quality based on platform best practices. Video Asset Integration Incorporate video creatives into Google Ads campaigns, including YouTube and Performance Max. Work with creative teams to ensure alignment of video content with campaign goals. Stay current with digital advertising updates and trends. Share knowledge with the team and contribute to a culture of continuous improvement. Competitive salary with potential for performance‑based bonuses Fully remote role Access to training and support for professional development Work on campaigns for UK and international e‑commerce brands Collaborative team environment with a focus on knowledge sharing Opportunity to take ownership of campaigns and contribute to business growth #J-18808-Ljbffr