Company description Senior Digital Strategist – FMCG - FIIXED TERM CONTRACT Location: South Africa (Johannesburg preferred) - Publicis Groupe Africa BespokeStart: 1 June – 30 SeptemberDuration: 4 months Overview We are looking for a Senior Digital Strategist to support a leading FMCG account. This role requires a strong strategic thinker who can lead digital planning across multiple campaigns, working closely with media, creative, and client teams to deliver integrated, full-funnel solutions. Responsibilities Lead development of full-funnel digital strategies aligned to brand and business objectives Translate marketing briefs into clear channel strategies and campaign frameworks Define audiences, channel roles, and digital ecosystem approach Guide campaign structure (always-on, bursts, launches) Work closely with planners, buyers, and platform specialists to ensure execution aligns with strategy Analyse performance and provide optimisation recommendations and strategic learnings Align campaigns to KPIs, measurement frameworks, and ROI targets Collaborate with cross-functional teams to ensure integrated delivery Qualifications 6–10+ years in digital strategy / media strategy Strong FMCG experience (highly preferred) Proven experience across key platforms: Google, Meta, Programmatic, and ideally Retail Media Solid understanding of full-funnel planning and performance marketing Experience working in agency environments and managing multiple stakeholders Strong analytical and strategic thinking capability Additional information Key Attributes Confident, proactive, and able to work independently Strong communicator with the ability to engage senior stakeholders Solutions-oriented with a hands-on approach Comfortable working in a fast-paced, high-volume environment Nice to Have Experience working across multiple markets (Africa exposure advantageous) Familiarity with advanced measurement frameworks and attribution models #J-18808-Ljbffr