Ananse Studios is the newly established creative agency division of Ananse Africa , designed to provide branding, design, and digital marketing services to entrepreneurs and SMEs. Building on Ananse Africa’s pioneering work in the fashion sector, Ananse Studios also serves fashion industry entrepreneurs who make use of the Ananse Fashion Hubs —collaborative spaces that provide designers and fashion businesses with access to production facilities, training, and market opportunities. Through this new division, Ananse Studios extends creative agency services to both fashion hub users and external clients, helping businesses translate their vision into compelling creative strategies. Whether it’s brand identity, digital storytelling, or integrated marketing campaigns, our mission is to empower growing enterprises with the tools they need to thrive in competitive markets. Our offerings span photography, videography, podcast production, digital design, web design, app design, digital marketing and branding strategy , enabling businesses to strengthen their brands, engage audiences, and grow sustainably. By combining creativity with commercial insight, we help enterprises translate their vision into compelling campaigns and storytelling. The Role This is an opportunity to build and lead a new creative agency from the ground up. The Creative Agency Commercial Lead will be responsible for driving revenue growth and positioning Ananse Studios as the creative partner of choice for entrepreneurs, SMEs, and fashion industry clients. This role requires a commercially minded professional with proven experience in sales, partnerships, creative business development, setting pricing strategies and ensuring the studio’s financial sustainability— someone who thrives in entrepreneurial environments and is excited to establish and scale a new agency offering into a market leader. Responsibilities Develop and execute strategies to expand Ananse Studios’ market presence among SMEs and fashion entrepreneurs. Promote Ananse Studios as a premier digital creative agency, web and app design, and content production hub for brands, SMEs, agencies, and creators in Johannesburg. Implement revenue-focused campaigns to drive awareness, adoption, and bookings. Identify new revenue streams and service opportunities across creative agency offerings. Convert client enquiries into confirmed bookings. Negotiate pricing packages and commercial terms with a revenue-first mindset. Align studio growth objectives with Ananse Africa’s broader mission and Fashion Hub ecosystem. Sales and Partnerships Lead sales efforts to secure new clients and grow existing accounts. Actively sell studio services through outbound outreach, partnerships, and referrals. Build local partnerships with creative agencies, PR firms, marketing teams, and fashion brands to drive recurring bookings. Design partnership offers and retainer models that generate predictable monthly revenue. Build and nurture partnerships with fashion hub users, SMEs, and external stakeholders. Represent Ananse Studios at industry events, networking opportunities, and client pitches. Drive client acquisition through proactive outreach, relationship management, and tailored proposals. Track leads, conversions, and client acquisition Pricing and Commercial Growth Develop competitive pricing models for creative services to maximize profitability. Monitor market trends and adjust pricing strategies to remain attractive and sustainable. Analyse sales and booking patterns to optimise pricing packages and commercial offers. Ensure commercial strategies translate into measurable financial outcomes. Prepare regular performance reports covering revenue performance, client acquisition, and growth opportunities. Requirements Bachelor’s degree or Diploma in Business, Photography, Multimedia, Marketing, Creative Industries, or a relevant discipline. Proven experience in sales, commercial operations, agency, or creative business development. Proven track record of meeting or exceeding revenue targets. Strong understanding of monetising creative services and physical assets. Established local networks within fashion, creative, media, or SME ecosystems. Excellent communication, presentation, negotiation, and relationship management skills. Highly commercial mindset with strong problem-solving capabilities. Ability to work independently with full ownership of outcomes. Willingness to work outside of normal working hours. Why Join Us This is not just a job; it’s an opportunity to create and grow Ananse Studios into a leading creative agency across Africa . You’ll have the autonomy to shape its commercial direction, establish its reputation in the market, and build a business that empowers SMEs and fashion entrepreneurs to thrive. Apply on the Ananse Africa LinkedIn page. About Ananse Ananse is a dynamic start-up ecommerce platform that connects consumers from around the with fashion designers and artisans from across the African continent. Our end-to-end payments and logistics solution provides a valuable plug-and-play ecommerce service to creative entrepreneurs in Africa, enabling them to trade globally. We are passionate about empowering African fashion entrepreneurs to grow their businesses. Join our team of talented professionals who are dedicated to making a difference. We offer a collaborative work environment that encourages innovation and creativity, as well as opportunities for professional growth and development. #J-18808-Ljbffr