About the Company LiuGong offers a full line of construction machines, including wheel loaders, bulldozers, backhoes, skid steers, forklifts, graders, excavators, rollers, truck mounted cranes, pavers and cold planners. LiuGong is committed to world‑class quality and engineering. The result, equipment that is easy to own, easy to operate and easy to maintain. World‑class machines built with world‑class components. South Africa Location Johannesburg, South Africa. 82 Pomona Rd, Pomona, Gauteng South Africa, Johannesburg, Zip Code 1619 About the Role Assist senior management in formulating and implementing the annual brand policy for the South African region; develop and execute brand promotion projects and plans for South Africa, in line with product development and launch schedules and the South African subsidiary’s sales targets. Responsibilities Localization & Stakeholder Management Collaborate with local distributors and dealers to tailor marketing materials (brochures, videos) for diverse cultural contexts. Manage relationships with industry associations (e.g., Construction Industry Development Board) and government bodies to drive brand credibility. Establish and refine the regional brand evaluation system for South Africa; monitor the breakdown and implementation of regional brand promotion plans; and foster constructive communication and interaction between the South African brand and head office. Establish a brand evaluation model for overseas distributors, and supervise and assist subsidiaries in their brand evaluation of distributors. Oversee the annual updating and release of the company’s brand communication materials, advertising posters and other brand‑related collateral. Develop the necessary brand materials and advertisements for brand marketing campaigns, trade shows, new product launches and other initiatives, ensuring they comply with the company’s brand identity requirements. Deliver brand training for staff at the South African subsidiary and develop training materials. Liaise with HQ regarding brand promotion and graphic design requirements, and oversee the development, design and production of relevant brand materials. Manage the day‑to‑day operations, capacity building and staffing of the team under your responsibility. #J-18808-Ljbffr