About the job SEO & Digital Marketing Specialist Job Title: SEO & Digital Marketing Specialist Location: Remote (South Africa-based, aligned with UK/France time zone) Contract Type: Part-Time (Half Week) Working Hours: 9 AM -5 PM (UK/France time) Start Date: ASAP About the Role A growing international organization is seeking a skilled and motivated SEO & Digital Marketing Specialist to lead the optimization and digital growth strategy for its website and associated initiatives. This role is ideal for a results-driven, strategic thinker with hands-on experience in technical SEO, WordPress, and digital marketing across multiple channels including PPC, email, and content. You will play a key role in improving website SEO and user experience, increasing visibility for expos and events, and driving targeted traffic through performance marketing and optimized content strategies. Key Responsibilities SEO & Website Optimization Conduct a full SEO setup and configuration of the website Perform a comprehensive UX and technical SEO audit of the current WordPress site Deliver a detailed action plan and implement audit recommendations Develop and execute an ongoing SEO strategy including: Keyword research, Competitor analysis, On-page and off-page optimization, Technical enhancements Website Development Support Collaborate with the team to improve site architecture and usability Support the implementation of features such as: Events section, Business directory services, Event ticketing and online payment integration, Legislative resource section related to European decarbonization Develop and manage PPC campaigns (Google Ads and/or social media) Create geo-targeted strategies to promote expos in specific regions Manage and optimize PPC budgets, with boosted spend around key events Report on campaign performance, ROI, and strategic recommendations Email Marketing Create and manage an email marketing strategy Track and report on email campaign performance Collaborate with internal teams to ensure content relevance and timely delivery Content Optimization Optimize all website and marketing content for SEO and user engagement Implement recommendations from UX and SEO audits Support the design and integration of high-performing landing pages Help structure scalable content for campaigns and future event listings Requirements Proven experience in SEO strategy, implementation, and auditing Proficiency in WordPress and technical website optimization Strong knowledge of Google Analytics, Google Search Console, and SEO tools Demonstrated expertise in PPC campaign management across platforms Experience with email marketing platforms (e.g., Mailchimp, HubSpot) Basic design and content editing capabilities, or the ability to work with design support Strong analytical skills and ability to turn insights into actionable strategies Excellent communication and project management skills Preferred Qualifications Familiarity with event marketing or membership-based websites Interest in mobility, urban innovation, or decarbonization sectors Experience implementing online ticketing and payment systems Understanding of directory/listing services for vendors or members Knowledge of curating legislative content related to sustainability or decarbonization #J-18808-Ljbffr