The role provides end-to-end commercial leadership - covering go-to-market execution, team performance, product commercialisation, pipeline discipline, and the alignment of sales activity to business sustainability. This is not a sales management role, it is a commercial leadership role. You must be capable of building the structure, driving the strategy, developing the team, and delivering the numbers - in a business where commercial execution must now match the strength of the product, with a disciplined focus on sustainable profitability. This is a rare chance to lead the commercial engine of a serious energy business at exactly the moment it needs to scale with discipline. The company has strong underlying product and IP foundations, a real installed base, and credible parthways to growth - including expanding export markets - but the next phase requires commercial rigour and a sales engine that protects margin while scaling revenue. Requirements: Minimum of 7 - 10 years in commercial or sales leadership, with at least 3 years at a senior or head-of-function level. Proven, hands on experience selling in the RSA market in energy, electrical or related infrastructure sectors. Adjacent B2B distribution sectors - HVAC, industrial equipment - will be considered where you can demonstrate rapid market adaptability A track record of building, structuring and managing a sales team with measurable performance outcomes - not just carrying the team personally A relevant tertiary qualification in business, commerce, engineering, or a related field Postgraduate qualification is advantageous Practical CRM proficiency - the ability to design a pipeline, not just use one. Strongly preferred: Experience in a growth-stage or owner managed business where systems and structure had to be built, not inherited Exposure to B-BBEE commercial requirements as applyied to deal-making and tender qualifications in South Africa An existing, active network of customers, installers, EPCs, distributors or channel partners in SA Demonstrated experience managing a marketing function as part of a commercial leadership brief Duties in Short - will be discussed in full during the process; Sales Strategy and Market Execution Revenue Growth and Profitability Ownership Product Branding and Market Positioning Commercial Governance and Deal Structure Team Leadership and Performance Management Bonus Structure and Incentive Plan Ownership Pipeline Management and Forecasting Customer Relationship and Key Account Management Sales Planning and Execution Cadence Active SA market knowledge and working relationships Commercial and Industrial - build direct relationships with facilities managers, energy consultants, and contractors across this segment Residential, Government and Municipal Projects Agricultural - identify top SA agricultural regions and appoint distributor partners Strong Leadership competencies You will have a genuine end-to-end ownership; shaping sales strategy, building and leading the team, installing a high-quality pipeline cadence, and tightening CRM/forecasting, pricing and margin governance, and execution standards. If you are up for an amazing challenge, wants a high-accountability seat where you can build a sales machine, lead from the front, and materially change the trajectory of a high-potential business, coupled with a great salary package plus incentives, THIS IS IT! Senior Head of Sales applicants are welcome to forward your CV by applying directly to this ad. Please note that suitable candidates will be contacted TELEPHONICALLY and via EMAIL to discuss your CV and skillset to start the process. Thank You.