Location: City of Johannesburg Metropolitan Municipality, South Africa Job Description We are seeking a dynamic and forward-thinking Brand & Operations Manager to join our growing client in the software industry. To be based in Bryanston/Gauteng. This role is ideal for a creative professional with strong technical curiosity and a passion for modernising marketing operations. You’ll play a pivotal role in driving growth, enabling efficiency through AI and automation, and ensuring a seamless experience for our audiences across multiple business units. Duties and Responsibilities: Drive growth by managing full-funnel marketing (Acquisition and Retention) for the Bureau and Value‑Added Services portfolio. Act as the team’s “Enablement Lead,” identifying and implementing AI tools and automated processes to improve efficiency. Coordinate campaign governance to ensure a consistent, non‑overlapping experience for the doctor audience across business units. Compile, plan, and execute marketing and communication deliverables for assigned portfolios. Establish and maintain a Centralised Campaign Calendar, collaborating with other Brand Managers for seamless scheduling and segmentation. Audit traditional marketing processes and implement modern alternatives using AI and automation stacks. Manage lead generation journeys from awareness to retention. Develop high‑quality marketing collateral with a strong emphasis on technical copywriting and digital‑first content. Align marketing delivery with commercial targets through effective stakeholder management. Report on monthly expenditure, ROI, conversion rates, and adoption metrics. Education and Experience: Degree in Business, Marketing, or related field. Minimum 5 years in a Brand Management or Marketing Operations role. Hands‑on experience with CRM systems and automation platforms. Practical application of AI tools in marketing environments. Proxy Tech Experience: Proven experience with Marketing Automation (e.g., Salesforce, HubSpot) or workflow automation tools. Knowledge and Skills: Strong understanding of Acquisition and Retention marketing dynamics. Systems thinking and ability to design processes from scratch. Technical copywriting skills to simplify complex service offerings. Data fluency for trend identification and marketing spend justification. Familiarity with creative processes and supplier/agency management. Advanced proficiency in CRM systems, marketing automation, and workflow automation tools. Ability to integrate AI tools for content, data synthesis, and workflow automation. Competence in process mapping using project management tools (e.g., Monday.com, Trello, Lucidchart). Knowledge of CMS platforms, SEO principles, and low‑code automation tools. Advanced Excel/Sheets skills for budget management and data segmentation. Salary: Market‑related, commensurate with experience and skills. #J-18808-Ljbffr