* Own and optimize our apps across all markets, primarily on the App Store and Play Store.* Develop and execute ASO strategies to enhance app visibility, increase downloads, and improve conversion rates.* Optimize metadata including titles, descriptions, keywords, and visual assets, to boost visibility, rankings, and user acquisition.* Run A/B tests on store assets and analyze results to inform ongoing optimization.* Drive mobile innovation by staying up to date with the latest ASO trends, platform updates, and industry best practices.* Conduct in-depth competitor analysis to uncover trends and growth opportunities.* Collaborate with cross-functional teams to align ASO efforts with regular app release cycles and ensure readiness.* Support the launch of new apps, features, and updates with tailored ASO strategies.* Partner with product and marketing teams to drive promotions, including In-App Events.* Manage multiple projects and timelines while coordinating with relevant stakeholders.* Maintain strong and effective cross-team collaborations and relationships.* Briefing, management, and research of projects in relevant systems.* Maintain app store accounts and manage user access across all platforms.* The conceptualization and implementation of ideas throughout the business.* Ensure internal documentation and knowledge bases are regularly updated with new and existing processes.* Manage communications with suppliers, agencies, and strategic partners.* Minimum 1 years’ working experience managing ASO on the App Store and Google Play, or relevant marketing experience.* Experience managing apps on the App Store and Play Store* Experience developing and executing successful ASO strategies that drive measurable results.* Excellent communication skills, with the ability to translate complex ASO results into clear, actionable insights.* Highly analytical with experience using ASO and app performance tools such as AppTweak, SensorTower, App Store Connect, and Google Play Console.* Proficient in reporting and data visualization using tools like Power BI, Tableau, or Excel.* Effective cross-functional collaborator, able to work seamlessly with performance marketing, creative, product, and analytics teams.* Exceptional attention to detail, with strong organizational and prioritization skills.* A passion for and knowledge of casino games.* Experience in iGaming, regulated industries, or working with fast-paced digital products.* Exposure to App Marketing platforms like AppsFlyer, Sensor Tower, App Annie etc* We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.* Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.* Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.* Free Daily Meal* Free Massages On-site* Free On-Site Gym* Group Life Cover* Funeral Fund Benefit* Financial Services Assistance* Employee Assistance Programme* Curro School Fees Benefit* Income Continuation Benefit* Leadership Training* Referral Bonus* Medical Aid Subsidy* Free Sleep Coaching* On-site Barista* Retirement Annuity Subsidy#J-18808-Ljbffr
Aso Specialist
DIGITAL OUTSOURCE SERVICES
cape town, cape town
Published 14 days ago
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