Marketing Manager – M-KOPA Gauteng You have led campaigns that move product, checking POS material in stores and presenting attribution models in boardrooms. You handle both strategic and executional aspects, with a strong emphasis on field work. Role Overview This role sits at the intersection of brand strategy, high‑impact field marketing (70%), digital execution (30%), and sales‑driven marketing that directly drives revenue across retail channels and DSR networks. Field & Sales Marketing (70%) Design and execute BTL programmes across retail partners, DSR networks, and distribution channels. Responsibilities include: Developing trade activity calendars, dealer incentive mechanics, and in‑store merchandising standards. Planning high‑impact field activation campaigns such as market storms, roadshows, and community activations. Collaborating with sales teams to drive sell‑through and building co‑marketing initiatives with MNOs, retail chains, and financial institutions. Spending the majority of your time on‑market to ensure execution excellence. Owning the local marketing team and aligning marketing with sales objectives. Brand & Strategic (30% of the role) Develop and localise integrated marketing strategies aligned to business OKRs, partner with Group Marketing on ATL initiatives, and lead customer‑first storytelling that builds brand equity while supporting sales outcomes. Key duties include: Managing market research, customer insights, and attribution models. Providing data‑driven insights for commercial decision‑making. Co‑ordinating digital strategy to amplify field efforts. Digital Marketing (30%) Lead social media strategy across Facebook, Instagram, and TikTok, manage content calendars, run paid campaigns, oversee local website updates, and track performance with analytical rigour. Digital is tightly integrated to support and amplify field and sales marketing efforts. Responsibilities Manage budgets, agency relationships, and a local marketing team. Plan and execute a high‑volume field marketing programme. Ensure alignment between marketing and sales objectives. Own the execution of all marketing activities in the Gauteng market. Qualifications Proven track record in progressive through‑the‑line marketing roles, ideally across FMCG, telecommunications, or a BTL agency. Strong evidence of field marketing and sales‑driven campaign execution with measurable sell‑through. Experience in integrated campaigns across BTL, field activations, retail/trade environments, and digital channels. Commercial acumen to align marketing activities directly to revenue outcomes; proficiency in analytics, attribution, and ROI reporting. Leadership experience with a credible influence on senior stakeholders and ability to collaborate with sales and cross‑functional teams. EEO Statement M-KOPA is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained staff. Women, minorities, and people with disabilities are strongly encouraged to apply. M-KOPA explicitly prohibits the use of forced or child labour and respects the rights of its employees. M-KOPA ensures compliance with local laws for youth employment and student work. M-KOPA does not collect or charge any money as a pre‑employment or post‑employment requirement. #J-18808-Ljbffr