Position Overview As a Marketing Coordinator specializing in Paid Digital and Account-Based Marketing within our Global Delivery Center, you will be responsible for the hands‑on execution and day‑to‑day management of paid digital campaigns and ABM programs on behalf of our regional marketing teams. The role supports the worldwide team during UK business hours (Monday to Friday, 09:00 – 17:30 BST/GMT) and is based in the Johannesburg office. A hybrid working model provides three days of remote work per week. Key Responsibilities Paid Social Execution: Set up, launch and monitor LinkedIn Ads campaigns, ensuring accurate audience targeting, budget pacing, creative implementation and adherence to campaign briefs and brand guidelines. Programmatic & Display: Assist in the execution and monitoring of programmatic display campaigns, ensuring placements are correctly set up, targeting parameters are applied accurately and performance is tracked consistently. ABM Execution via 6sense: Execute account‑based marketing programs within 6sense — including audience segment configuration, intent‑based targeting, campaign activation and ongoing monitoring — to support regional account and pipeline goals. Audience & List Management: Work with data and enrichment teams to keep target account lists accurate, up‑to‑date and correctly formatted for upload and activation within 6sense and across paid channels. Campaign Monitoring & Reporting: Track the day‑to‑day performance of live campaigns across all paid and ABM channels, flag anomalies, pacing issues or underperformance to regional stakeholders in a timely and clear manner. Quality Assurance: Conduct thorough pre‑launch checks across all campaign setups to ensure tracking, targeting, creative and budget parameters are correctly configured before campaigns go live. Platform Administration: Maintain accurate campaign naming conventions, folder structures and organisational standards across LinkedIn Ads, 6sense and programmatic platforms to ensure clean, consistent account hygiene. Stakeholder Communication: Provide clear and timely updates to regional marketing teams on campaign status, flagging any issues or delays and escalating where appropriate. Process Adherence: Follow established GDC workflows for campaign intake, execution and reporting, and contribute to their ongoing improvement by flagging recurring issues or inefficiencies to your team lead. Requirements Bachelor's degree in marketing, business or a related field. Up to 2 years of experience in a paid digital, performance marketing or marketing coordination role. Hands‑on experience with LinkedIn Campaign Manager, programmatic display platforms or ABM platforms; experience with 6sense is a strong plus. Familiarity with account‑based marketing concepts and B2B demand generation is an advantage. Strong attention to detail, particularly around campaign setup, tracking and QA. Comfortable working with data — including audience list formatting, basic performance metrics and campaign reporting. Clear written and verbal communication skills with the ability to work effectively across remote and cross‑functional teams. Organised and reliable with the ability to manage multiple active campaigns simultaneously. Experience in the B2B or software/technology sector is an advantage. Comfortable working across global time zones as part of a distributed team. Benefits Hybrid working model with 3 days of remote work per week. Office breakfasts, quarterly lunches and virtual social events. Employee‑led groups including DEI Committee, Women & Allies and Pride Event Group. Medical Aid Scheme. Competitive Personal Pension plan. Parental Leave benefit. 25 days of annual leave plus public holidays and 16 flex‑time hours. Tuition Reimbursement Scheme. Flexibility to work from anywhere in the world for two weeks per year. EEO Statement MRI is proud to be an inclusive employer. We welcome and celebrate diversity across all backgrounds, including ethnicity, religion, sexual orientation, gender identity, disability, age, military, veteran status and more. #J-18808-Ljbffr
Marketing Coordinator - Paid Digital & Abm (Uk Hours)
MRI INDIA
johannesburg, johannesburg
Published 4 days ago
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