ROLE OVERVIEW We’re looking for a dynamic and strategic Brand Manager at Edward Snell to lead the development and execution of our brand strategy on an award-winning brand. In this role, you’ll be responsible for strengthening brand positioning, driving market awareness, and ensuring consistency across all channels. You’ll work closely with marketing, product, and sales teams to bring the brand to life and connect with our target audience in meaningful ways. KEY RESPONSIBILITIES Ensures brand volume and value growth in line with the Portfolio Plan Develop brand strategies that are aligned with the brand role in the portfolio and the context of the current environment & trends On time and in full execution of brand activity plans Develop and influence consumer-centric brand bibles that increase differentiation between brands, deliver against the brand role in the portfolio and maximizes business growth Understands key customers per channel, their needs and marketing platforms and applies this to operational planning Full understanding of competitor activity in market, and the ability to recommend according to shifts in activity plans to deliver against short and long term ambitions Manage relationships with creative partners at a project level in a manner that ensures successful & sustained partnerships Develop cross-functional relationships across the business to ensure key stakeholders are aligned behind Brand activity plans Management of brand budgets SKILLS AND ATTRIBUTES Proven capability in designing and implementing brand communication and activations, with measurable results aligned with brand objectives Strategic, creative, innovative thinker with strong operational capabilities Comfortable in negotiating the needs of the brand relative to those of customers, consumers, media and events partners Excellent organisation and communication skills (written, verbal, presentation) Strong analytical capability, attention to detail and numeracy Understanding of the retail environment and route to consumer pathways Strong commercial acumen Good problem solving ability Results orientated Persuasiveness and tenacity to sell ideas Excellent interpersonal skills, assertive and able to use initiative QUALIFICATIONS & EXPERIENCE Marketing related Degree or Diploma essential Minimum of 5 years’ experience in the Liquor/FMCG/Retail industry in a Brand Manager capacity Experience working with global brands is advantageous #J-18808-Ljbffr