Role Overview Advertising Media Buyer to plan, negotiate, purchase, and optimise media placements across various channels. Must have strong analytical skills, a deep understanding of media landscapes, and the ability to maximise campaign performance and ROI. Strategic and detail-oriented. Media Planning & Strategy Develop and execute media buying strategies aligned with campaign objectives Identify target audiences and recommend appropriate media channels (digital, TV, radio, print, outdoor) Collaborate with internal teams (creative, strategy, account management) to align messaging and placements Media Buying & Negotiation Negotiate rates, placements, and added value with media vendors and publishers Purchase media space across platforms including programmatic, social, search, and traditional channels Maintain strong relationships with media owners and agencies Campaign Execution & Optimisation Monitor live campaigns and optimise performance based on KPIs (CPC, CPM, CPA, ROI) Adjust budgets and placements in real-time to improve effectiveness Ensure campaigns are delivered on time and within budget Data Analysis & Reporting Analyse campaign performance using analytics tools and dashboards Generate post-campaign reports with insights and recommendations Track market trends, audience behaviours, and competitor activity Budget Management Manage and allocate media budgets effectively Track spend and reconcile invoices with vendors Ensure cost efficiency and value delivery Required Skills & Experience Proven experience as a Media Buyer or similar role in advertising/marketing Strong understanding of digital platforms (Google Ads, Meta Ads, programmatic buying) Familiarity with traditional media buying (TV, radio, print, OOH) Excellent negotiation and communication skills Analytical mindset with proficiency in Excel and reporting tools Ability to manage multiple campaigns and deadlines simultaneously Preferred Qualifications Bachelor's degree in Marketing, Advertising, Communications, or related field Experience with media planning tools and ad tech platforms Knowledge of audience measurement tools (e.g., Nielsen, Comscore) Certifications in Google Ads, Meta Blueprint, or similar Key Competencies Strategic thinking Attention to detail Commercial acumen Problem-solving Adaptability in a fast-paced environment Performance Metrics (KPIs) Return on ad spend (ROAS) Cost efficiency (CPC, CPM, CPA) Campaign delivery accuracy Negotiated value and savings Campaign performance vs. objectives Work Environment Office based Fast-paced, deadline-driven environment Collaboration across multiple teams and stakeholders #J-18808-Ljbffr