About the job Senior Integrated Specialist Key Purpose: The companyis looking for an agile Mid-weight/senior Integrated Strategist to join their multi-skilled and solutions-driven team. Duties and responsibilities: Act as a strategic and brand custodian on client brands. Define and understand the target audiences, demographics, psychographics, behaviour, and attitudinal mindsetsacross client brands. Guide the team beyond the brief through an in-depth understanding of client business needs as well as consumerneeds. Construct brand ideas, positioning, and value propositions and translate them into fully integrated strategies. Work with and inspire the team to produce a clear and directional strategy that is founded on commercial and/orconsumer insights. Understand ATL and digital channels to enable end-to-end solutions for clients. Be able to provide clear direction to diverse teams to develop strategic brand activities that drive brand growth for ourclients, including working with media and partners across multiple platforms. Develop, construct, and present compelling strategies to clients. Plays a key role in terms of campaign development and pitches. Qualifications and experience: Advertising school diploma or University degree. ATL / TTL agency experience a must. 5+ years of experience as a Strategist. Experience in developing and presenting solutions within a creative environment. Knowledge of primary and secondary research techniques that best lead the strategic and creative processes. Development of integrated brand, communication, and campaign strategies to effectively maximise the awareness,exposure, and campaigns of client brands and products. Sharp business acumen, resourceful, and a self-starter that has a relentless passion for knowing more and believing inbetter. Strategic energy and drive to think outside of the box.Guides and informs ideation and brainstorming sessions internally and externally. Strong time management and organisational skillsStrong multitasking skills (able to work on multiple briefs at any given time). #J-18808-Ljbffr