Our client is seeking a results-driven Amazon Paid Ads Specialist to own and optimize their Amazon advertising and storefront performance. This role requires a strategic thinker with strong execution skills who can connect advertising efforts to overall revenue growth, optimize product detail pages (PDPs), and scale campaigns efficiently within budget. Key Responsibilities Amazon Advertising Management Plan, execute, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) Continuously monitor performance metrics (ACOS, ROAS, CTR, CVR) and adjust strategies to improve results Scale campaigns effectively while maintaining profitability targets Storefront & PDP Optimization Manage and optimize the full Amazon storefront experience Improve product detail pages (PDPs) to drive higher conversion rates (content, images, keywords, A+ content) Identify and resolve conversion bottlenecks Sales & Conversion Growth Develop strategies to increase product visibility, traffic, and conversion rates Align advertising efforts with organic ranking strategies Leverage data to improve overall sales performance Promotional Planning Plan and execute campaigns around key promotional periods (e.g., Prime Day, Black Friday, seasonal events) Coordinate discounts, deals, and ad pushes to maximize revenue during peak periods Budget & Scaling Strategy Manage and allocate ad budgets effectively across campaigns Identify scaling opportunities while maintaining efficiency Forecast performance and recommend budget adjustments based on growth opportunities Performance Analysis & Strategy Assess current storefront and advertising performance to identify growth opportunities Connect high-level business goals to actionable advertising strategies Provide regular reporting and insights on campaign performance, revenue impact, and optimization opportunities Requirements 2–5+ years of experience managing Amazon PPC campaigns Strong understanding of Amazon Seller Central and/or Vendor Central Proven track record of scaling Amazon ad campaigns while maintaining profitability Experience optimizing product listings and storefronts for conversion Solid understanding of e-commerce performance metrics and sales funnels Ability to analyze data and translate insights into actionable strategies Experience planning and executing campaigns for promotional periods Strong attention to detail and organizational skills Preferred Qualifications Experience working with multiple SKUs or large catalogs Familiarity with third-party tools (e.g., Helium 10, Jungle Scout, Pacvue, etc.) Knowledge of SEO and keyword research within Amazon Experience in fast-paced e-commerce or DTC environments Key Competencies Strategic thinking with a strong analytical mindset Ability to connect advertising efforts to revenue outcomes Strong ownership and accountability Data-driven decision making Proactive problem solving and optimization Success Metrics Improvement in ROAS / reduction in ACOS Growth in overall Amazon revenue Increased PDP conversion rates Efficient budget scaling and utilization Successful execution of promotional campaigns #J-18808-Ljbffr