Cape Town, South Africa | Posted on 19/02/2026 Ello Technology is hiring a Pipeline Engine Lead to produce qualified leads predictably. This is not “running ads”. This is owning the full pipeline engine: paid traffic, conversion funnels, automations, and clean lead delivery into Zoho CRM. Your Core Outcome Deliver minimum 1 qualified lead per business day into ZohoCRM for Sales to work. What You’ll Own Paidcampaigns (Google, Meta, LinkedIn) Build full funnels in GoHighLevel (pages, forms, calendars, workflows, inbox routing) Push leads into Zoho CRM automatically with clean attribution and routing Track and optimize conversion weekly: CPL (qualified), cost per booked call, show rate, opportunity rate You are measured on leads, conversion, and data integrity —not activity. Non-Negotiables Proven paid + conversion optimisation experience CRM field mapping & routing competence (Zoho) Ability to diagnose funnel leaks quickly To apply: Send 2 funnel examples, 1 scorecard/dashboard, and your 14‑day plan to hit 1 qualified lead/day. Requirements ROLE PURPOSE Own predictable lead flow through paid media and conversion funnels, and ensure every lead is delivered cleanly into Zoho CRM with correct attribution and routing. You are measured on leads, conversion, and data integrity, not activity. 90‑DAY MISSION (DEFINITION OF DONE) By Day 90: We hit ≥ 1 qualified lead/day (business days) consistently We know our numbers weekly: CPL‑Q, booked calls, show rate, opportunity rate, close rate (Sales side) The GHL → Zoho automation is stable: leads arrive fast, clean, and correctly tagged RESPONSIBILITIES (PIPELINE ENGINE) Paid acquisition ownership Execute structured testing: hooks, offers, creatives, audiences Manage budgets weekly based on performance Funnel conversion ownership (GoHighLevel) Build all acquisition funnels in GoHighLevel (pages, forms, calendars, workflows) Run weekly landing page tests: headline, proof placement, friction reduction Ensure follow‑up automations fire (email/SMS/WhatsApp as configured) Lead quality and qualification Align “qualified lead” definition with Sales Build pre‑qualification into funnel steps where necessary Reduce junk leads by tightening offer, targeting, and form logic Tracking and attribution reliability Ensure UTMs, GA4 events, pixels and conversions are firing correctly Weekly tracking check; monthly audit CRM hygiene + routing integrity (Zoho CRM) Ensure leads sync into Zoho CRM reliably with: Reduce duplicates and “unknown source” leads Lead flow automation ownership (GoHighLevel → Zoho) Own the automation that pushes leads into Zoho (via native integration, Make/Zapier/webhooks as applicable) Weekly “Lead Plumbing Audit” Sales follow‑up SLA measurement (marketing measures; sales executes) Track speed‑to‑lead and follow‑up compliance Escalate failures immediately (because otherwise marketing gets blamed for sales delays) TIME ALLOCATION (REALISTIC OPERATING MODEL) Demand Gen (paid + funnels): 25–30 hrs/week Lead + conversion CPL (qualified) Booked calls/week Show rate % Landing page conversion rate Cost per booked call / attended call Opportunities created from demand gen leads (weekly) Pipeline value influenced (weekly/monthly) Revenue influenced (monthly roll‑up) Ops integrity % leads synced to Zoho successfully (target ≥ 99%) % leads with complete attribution fields (target ≥ 95%) #J-18808-Ljbffr