Bed King is a leading South African sleep solutions retailer focused on delivering restorative sleep through expert guidance, quality products, and innovative in-store and digital experiences. Central to the business is the Comfort Solutions Lab, which enables customers to find the right mattress and sleep solution for their individual needs. We are seeking a dynamic Brand Manager who can turn strategy into action, driving marketing initiatives that deliver real commercial results. This is a fast-paced, hands‑on role for someone who can bridge the gap between brand, marketing, and retail performance, while leading agencies and stakeholders to deliver consistently excellent work. This role calls for a proactive, commercially minded individual who is willing to do what it takes to make marketing work in the real world – not just on paper. It requires initiative beyond the defined job scope to drive impact across all areas of the business. BRAND MANAGER to be based at BED KING HEAD OFFICE, Parow Industria, Cape Town. Bed King is independently owned and purpose‑driven, with a flat structure that values contribution, accountability, and ownership. Our people are trusted to think critically, engage meaningfully, and take responsibility for the impact they have on customers, on the team, and on the business. We are building a company that challenges traditional retail by focusing on restoration rather than transactions, and by placing people and wellbeing at the centre of everything we do. IF YOU HAVE THE FOLLOWING QUALITIES, THEN THIS ROLE IS FOR YOU: COMMERCIAL DRIVE You have a drive to generate business impact through marketing, consistently identifying opportunities to increase revenue and ensuring that all marketing activity contributes directly to sales performance. RESULTS ORIENTATION You are focused on delivering outcomes, ensuring campaigns are executed on time and effectively, and consistently working towards achieving sales targets and measurable marketing results. INITIATIVE You take action without waiting for direction, proactively identifying opportunities, solving problems, and driving marketing activity forward in a fast‑paced environment. ENTREPRENEURSHIP You can identify and act on new opportunities, thinking creatively within the business context to drive growth, test new ideas, and implement non‑traditional or on‑the‑ground marketing initiatives. ANALYSING & FORMING OPINIONS You have the ability to interpret data, identify trends and root causes, and use insights to make informed decisions, optimise campaigns, and improve marketing performance. MARKET ORIENTATION You stay informed on market trends, customer behaviour, and competitor activity, and use this understanding to shape marketing decisions and identify opportunities for the business. CREATIVITY You generate practical and relevant ideas for campaigns, messaging, and marketing initiatives, bringing fresh thinking while ensuring alignment with brand and commercial objectives. STRATEGIC INSIGHT You can understand the broader business and brand direction, and align marketing activity accordingly, ensuring campaigns support long‑term objectives while delivering short‑term results. THE MINIMUM REQUIREMENTS FOR THE ROLE ARE: A relevant degree or diploma in marketing, brand management, or a related field, WITH a minimum of 4 years’ experience in brand, marketing, or retail marketing. Proven experience managing agencies and delivering end‑to‑end marketing campaigns, including briefing, guiding execution, and ensuring delivery against timelines and quality standards across all channels. Demonstrated ability to translate brand strategy into clear, actionable marketing plans, aligned to business priorities and sales targets. Strong experience driving sales performance through marketing, including tracking results, optimising campaigns using data and insights AS WELL AS the ability to operate effectively in a fast‑paced, unstructured, on‑site environment, taking a hands‑on approach, demonstrating ownership and accountability for delivery. A valid driver's licence AND your own reliable vehicle. WILL ALSO COUNT IN YOUR FAVOUR IF YOU HAVE: Experience in a retail or multi‑brand environment, with an understanding of how marketing supports in‑store sales, stock movement, and regional performance. DUTIES WILL INCLUDE: MARKETING STRATEGY DEVELOPMENT Translating brand strategy into a clear, actionable marketing strategy. Defining campaign frameworks, messaging pillars, and channel approach. Aligning marketing strategy with sales targets, stock priorities, and retail objectives. Continuously refining strategy based on performance and insights. AGENCY MANAGEMENT AND OVERSIGHT Managing all external agencies, including digital marketing agencies, SEO partners, paid media agencies, and creative/design agencies. Overseeing the agency responsible for Comfort Solutions' marketing strategy, ensuring alignment with overall brand positioning and consistency across the Bed King ecosystem. Holding agencies accountable to delivery timelines, quality of output, and measurable performance. Providing clear briefs and strategic direction to agencies. CAMPAIGN PLANNING AND EXECUTION Leading planning and rollout of marketing campaigns across all brands. Ensuring seamless execution across in‑store, website and e‑commerce, paid media, and social and content channels. Integrating promotional calendars with business priorities. MARKETING COORDINATION (INTEGRATED FUNCTION) Managing all day‑to‑day coordination of marketing activities. Maintaining campaign calendars and timelines. Ensuring all stakeholders (internal and external) are aligned. Coordinating the production of marketing assets and materials. Stepping in where needed to ensure execution happens, regardless of whether it falls into a traditional role definition. ENTREPRENEURIAL & ON‑THE‑GROUND MARKETING Creating and capturing content in‑store (e.g. using mobile) to support social media and real‑time marketing needs. Visiting stores regularly to understand customer profiles, regional nuances, and sales dynamics. Identifying and acting on local marketing opportunities (e.g. nearby schools, gyms, estates, or partnerships). Working closely with store teams to support their specific marketing needs. Testing new ideas quickly and iterating based on results. COMMERCIAL PERFORMANCE & ACCOUNTABILITY Ensuring all marketing activity is directly linked to sales growth and ROI. Tracking campaign performance with agencies and internal teams. Analyzing results and optimizing campaigns accordingly. Reporting on marketing impact vs business performance. Overseeing website and digital execution with agencies. Ensuring campaigns are accurately represented online. Supporting performance marketing initiatives. Aligning digital efforts with in‑store activity. RETAIL & OPERATIONS ALIGNMENT Working closely with operations, buying, and planning teams. Ensuring marketing supports stock movement and sales priorities. Aligning messaging with in‑store experience and execution. #J-18808-Ljbffr