At impact.com we are passionate about our people, our technology, and are obsessed with customer success. Working together enables us to grow rapidly, win, and serve the largest brands in the world. We use cutting edge technology to solve real-world problems for our clients and continue to pull ahead of the pack as the leading SaaS platform for businesses to automate their partnerships and grow their revenue like never before. We have an entrepreneurial spirit and a culture where ambition and curiosity is rewarded. What You’ll Do Paid Media Buying & Optimization: Manage and optimize paid media campaigns across Meta, TikTok, YouTube, LinkedIn, Snap, Pinterest, and Impact.com media product suite, allocating budgets aggressively based on performance. Campaign architecture, budgeting, pacing, and optimization against clear performance goals Audience strategy including prospecting, retargeting, lookalikes, exclusions, and creative-led segmentation Deep, hands‑on experience inside Meta Business Manager (and equivalent platform admin tools) Creative Testing & Iteration: Drive frequent creative testing processes to maximize conversion rates and scale winners. Switch between performance objectives such as CPA, ROI, ROAS, and CTR, with the ability to deeply understand campaigns and how to improve them. Develop and implement conversion optimization strategies to meet or exceed campaign and/or advertiser goals. Manage campaign budgets effectively to maximize ROAS for advertisers Troubleshooting of any campaign delivery issues. Create detailed performance reports and provide actionable insights. Ability to create wrap reports to communicate status and results to all stakeholders. Stay current with platform updates and emerging digital marketing trends. Mentoring and training of junior team members. Join client calls to present Media Reports or discuss Media strategies. Confident managing and troubleshooting: Pixels and conversion APIs Event setup, prioritization, and deduplication Domain verification and Aggregated Event Measurement Custom conversions and event mapping Ability to audit and diagnose tracking issues in partnership with analytics, engineering, or external partners Understanding of how tracking, attribution windows, and signal quality impact optimization and reporting What You Have Experience 3-5+ years of experience in digital marketing, campaign management, Ad Operations, customer acquisition, CRM/retention at an agency, publisher, SaaS company, or similar MarTech/AdTech business. Proven experience managing campaigns for key accounts and delivering strong performance metrics. Knowledge of scaling paid traffic while maintaining CPA targets. Background in financial services or eCommerce/retail is an advantage but not required. Industry Knowledge Deep understanding of digital metrics such as CPA, CPL, CPM, ROAS, ROI, open rates, and bounce rates, and experience optimizing campaigns to meet these targets. Familiarity with ad management platforms (e.g., Google Ad Manager, Campaign Manager 360, Adobe), third‑party measurement providers (e.g., Adjust, Branch), and data visualization tools (e.g. Tableau). Skills Expertise in Excel, including pivot tables, vlookups, and macros. Experience using dashboards in Google Looker Studio is beneficial. Basic HTML & Javascript knowledge and experience of troubleshooting both client side and publisher tags. Google AdWords/Analytics Certification and experience with WordPress or SaaS platforms preferred. Hands‑on experience running creator‑led paid social across platforms (e.g., Meta, TikTok, YouTube). Strong understanding of affiliate and paid marketing channels and how they align. Exceptional communication skills to keep stakeholders informed on priorities, successes, and challenges. Creative problem‑solving skills with a growth mindset, consistently seeking professional development and feedback. Ability to remain organized, manage multiple campaigns/projects, and maintain composure under pressure. Why Join impact.com? Innovative Environment: Work at the forefront of commerce media and performance marketing, shaping the future of how brands and publishers connect with consumers. Impact & Growth: Drive meaningful relationships and revenue‑generating partnerships in a rapidly evolving digital ecosystem. Team Culture: Be part of a passionate, inclusive team that thrives on collaboration, embraces challenges, and celebrates shared success. Competitive Rewards: We offer a competitive compensation package and continuous opportunities for personal and professional development. Benefits Hybrid, Casual work environment Unlimited PTO policy Training & Development Learning the advanced partnership automation products Medical Aid and Provident Fund Group schemes with Discovery & Bonitas for medical aid Group scheme with Momentum for provident fund Restricted Stock Units 3‑year vesting schedule pending Board approval Internet Allowance Fitness club fee reimbursements Technology Stipended Primary Caregiver Leave Mental Health and Wellness Benefit - Including 12 Therapy/Coaching sessions + Dependent coverage impact.com is proud to be an equal opportunity workplace. All employees and applicants for employment shall be given fair treatment and equal employment opportunity regardless of their race, ethnicity or ancestry, color or caste, religion or belief, age, sex (including gender identity, gender reassignment, sexual orientation, pregnancy/maternity), national origin, weight, neurodivergence, disability, marital and civil partnership status, caregiving status, veteran status, genetic information, political affiliation, or other prohibited non‑merit factors. #J-18808-Ljbffr