Principal Accountabilities Design, execute and monitor direct marketing promotions, campaigns and interventions Monitor data quality, segmenting, marketing activities and assessment Communicate with corporate CRM regarding activities, planning, updating and co‑ordinating Maintain Loyalty Club by executing acquisition strategies to grow base, remarketing strategies to activate base and implement an Always On maintenance strategy Attend to club requests, complaints and queries and monitor resolution within agreed timelines Plan and implement CRM campaigns and communication initiatives Track performance of CRM campaigns and draw up performance reports Draft all relevant corporate and guest communication Implement communications process to keep track of all communication Flexibility to work in line with client's operational requirements Always Present a professional and favourable image of the client Experience Essential: Sound knowledge of Loyalty Programmes, Principles of Direct Marketing, Database management and mining. Desirable: Marketing Diploma, 8 years plus Marketing experience in CRM (as a specialisation). Technical Skills SAS or any CRM Campaign Dissemination Tool Contact Lab Touchbase Pro Strong Excel Skills & Data Mining & Analysis in order to execute accurate reporting on database. Marketo Excel Key Skills and Competencies Computer literacy including MS Word, PowerPoint and Excel, Outlook Ability to communicate and liaise with internal and external customers Good interpersonal skills Ability to work under pressure Excellent writing skills Customer-focused Attention to detail High work standards Time management Punctual Flexible Team player Strong customer focus Self‑motivated and disciplined Ability to communicate at all levels Proven verbal, written and telephonic skills Organised and methodical High degree of flexibility Culturally aware Resilient and pro‑active #J-18808-Ljbffr