Duties: Marketing Strategy Develop and execute the marketing strategy aligned with revenue targetsIdentify growth opportunities across international marketsManage and optimise the annual marketing budgetAnalyse market trends, competitor positioning, and customer behaviour Digital Marketing & Lead Generation Drive lead generation across paid media, SEO, and digital campaignsOversee performance marketing including Google Ads and Meta advertisingOptimise campaigns for cost per lead, lead quality, and ROIImprove website conversion performance and landing pages Organic Growth & Content Lead the SEO and content marketing strategyGrow organic traffic and inbound leadsOversee blogs, guides, newsletters, and digital contentEnsure website content remains engaging, relevant, and conversion focused CRM & Lead Nurturing Manage CRM marketing and lead nurture journeysWork with the sales team to improve lead quality and conversionDevelop campaigns to drive repeat and referral business Brand & Market Presence: Maintain a consistent brand voice and messagingGrow brand awareness in key international marketsIdentify PR, partnership, and influencer opportunities within the travel industry Performance & Reporting: Analyse lead quality, channel performance, and conversion metricsProvide insights to improve marketing effectiveness and sales outcomesTrack and report on marketing performance and ROI Requirements: Bachelors degree in Marketing, Communications, or a related field.5+ years experience in digital marketingExperience within the travel or tourism industryStrong understanding of SEO, paid media, content marketing, and CRM marketingExperience analysing campaign performance and marketing ROIAbility to align marketing activity with sales performance and business growthStrong ability to analyse metrics, identify trends, and make data-driven decisions.Knowledge of Google Ads, social media platforms, SEO tools, and content management systems (CMS).Excellent verbal and written communication skills for reporting and content creation.Ability to create engaging, original content and innovate with new marketing strategies.