Role Overview Reporting to the Content Specialist Service Manager, the Content Specialist will develop and maintain high‑quality support content that empowers customers and internal teams, overseeing content across multiple platforms and ensuring accuracy and brand consistency. Key Responsibilities Write and edit content for FAQ, KM CMS, Chat systems in the CRM, and email templates. Collaborate with the Creative Team to create design collateral that enhances written assets. Maintain and administer backend systems (Umbraco, Genesys, Knowmax), reviewing content regularly for relevance and accuracy. Manage Knowledge Bases, support workflows and documentation for policies, processes and procedures, ensuring version control and up‑to‑date information. Implement and optimise content management processes to improve efficiency and quality. Track content performance, produce trend analyses and report on success metrics. Test and review content, including links and rollout procedures, to maintain quality standards. Coordinate project planning and execution, including testing, timelines, and stakeholder communication, using JIRA and Service Desk requests. Provide training, support and knowledge transfer to senior management and stakeholders. Essential Qualifications 3+ years’ experience in UX/technical/content writing. Hands‑on experience managing CMS platforms, content workflows and system optimisation. Bachelor’s degree in English, Journalism, Communication, Media Studies, Linguistics or related field. Strong verbal and written communication skills, with the ability to convey complex ideas clearly. Experience in cross‑functional teamwork, delivering projects on time and within scope. Exceptional attention to detail and high standards of quality. Ability to adapt quickly to changing priorities in a dynamic environment. Behaviour aligned with company values (attention to detail, resourcefulness, planning, algorithmic thinking, relationship building, strategic vision). Desirable Skills Knowledge of sports betting markets and player behaviour. Experience in online gaming or casino industry, with familiarity with regulations and compliance. HTML and database data extraction/analysis experience. Experience with Umbraco, Genesys, and/or Knowmax. Benefits Learning and development programmes to expand skills. Performance feedback tool for continuous improvement. Employee assistance programme and health benefits. On‑site gym, barista service and group events. Equal Opportunity Statement We are an equal opportunity employer and do not discriminate on the basis of race, color, religion, sex, gender identity, sexual orientation, disability, or any other protected status. #J-18808-Ljbffr