Key Responsibilities: Merchandise Planning & Strategy:Develop seasonal merchandise plans aligned with global brand direction and local market needs Build balanced assortments across categories (performance running, outdoor and lifestyle) Translate global product collections into commercially viable local assortments Collaborate with global brand partners on product selection, forecasting and local range approval Product Lifecycle Management:Accountability for the end-to-end product lifecycle Manage product from concept/ selection through to end of life Monitor product performance and implement in-season trading actions when required Lead markdown, replenishment and exit strategies Ensure alignment between imported and locally manufactured ranges Local Manufacturing/ Sourcing & Range Development:Take full ownership of range development and product creation A working understanding of design, fit and construction Design, sourcing, and work with production teams to develop locally manufactured apparel and accessories Identify gaps in global ranges and create locally relevant products Ensure local product meets the brand standards, quality and cost/ RSP targets Manage timelines, from range conceptualization through to bulk production Demand Planning & Inventory Management:Forecast demand and manage OTB budgets for brand stores Optimize inventory levels across channels (wholesale, retail & e-commerce) Track sell through, stock turn and aging inventory Work closely with supply chain to ensure timely delivery Pricing & Profitability:Set pricing strategies aligned with brand positioning and local market dynamics Monitor margins across imported and locally produced product Identify opportunities to improve profitability through mix, sourcing and cost control Cross- Functional Collaboration:Work closely with marketing on campaign alignment and product launches Partner with retail teams to select range and ensure effective in-store execution Collaborate with e-commerce on assortment and online sales strategy Liase with senior management on budgets, forecasts and margin tracking Brand & Market Alignment:Ensure all product aligns with global brand identity and guidelines Adapt global trends to meet local consumer preferences Monitor competitor activity and market trends in performance and lifestyle apparel Key Performance Indicators (KPIs):Sales growth and sell through rates Gross margin and profitability Stock turn and inventory health Forecast accuracy On-time delivery (imported and local production) Success and growth of locally developed product ranges Requirements: Bachelors degree in Fashion Merchandising, Business, Retail or related field Good understanding of design, patterns and product fit will be beneficial 5-8 years experience in apparel merchandising (sport/ lifestyle preferred) Experience working with international brands or licensors Strong understanding of local manufacturing/ sourcing processes Proven track record in planning, forecasting and trading Strong analytical and numerical skills Commercial acumen and trend awareness Excellent planning and organizational skills Ability to balance global brand requirements with local market needs Clear communication and stake holder management skills Proficiency in merchandising systems and Excel