Weaver Fintech is a purpose-driven, data-centric FinTech company revolutionizing financial services for more than 3 million South Africans. We simplify financial journeys empowering customers to shop, lend, insure, and thrive. Our Data Engineering & Analytics team plays a critical role in building scalable, modern data solutions that drive innovation and enable data-driven decision-making across the business. Join us in a collaborative, high-growth environment where your work makes a real impact. We’re building aCommerce Mediacapability that helps our merchants grow by connecting them to high-intent customers across our ecosystem and digital channels. This role sits at the centre of that ambition. You will work directly with merchants to design, commercialise, and deliver marketing initiatives that drive measurable sales outcomes, combining platform-led opportunities with broader digital marketing strategies. This is a commercial, client-facing role that requires both strong sales capability and a solid understanding of digital marketing and campaign performance. What You’ll Be Responsible For Merchant Growth & Commercial Development Engage merchants to understand their:Growth objectives Target customers Marketing budgets Develop and present tailored marketing solutions that drive measurable business outcomes Identify opportunities to expand and deepen existing merchant engagement over time Own the full commercial lifecycle:Opportunity identification, proposal, agreement, delivery oversight Campaign Strategy & Solution Design Recommend how merchants should approach marketing across:Platform-led channels (in-app, CRM, owned channels) External paid media channels Advise on:Campaign structure Channel mix Budget allocation Translate marketing activity into clear commercial outcomes Digital Marketing & Performance Insight Apply working knowledge of:Paid media (e.g. Meta, Google, display) Campaign funnels and targeting approaches Confidently interpret and discuss:Cost per click (CPC) Click-through rates (CTR) Conversion rates Return on investment (ROI / ROAS) Guide merchants in making informed, performance-driven decisions Relationship Management & Advisory Build strong, long-term partnerships with merchants Act as a trusted advisor, not just a supplier Proactively identify opportunities for:Enhanced campaign performance Increased investment Broader participation across available marketing initiatives Performance & Continuous Improvement Monitor campaign performance and outcomes Translate results into actionable insights Use performance data to inform future recommendations and drive merchant growth Cross-Functional Collaboration Work closely with internal teams to:Deliver campaigns effectively Ensure alignment between commercial objectives and execution What We’re Looking For Experience 5+ years in a mix of:Digital marketing or performance marketing Media / advertising sales or partnerships Retail, e-commerce, or marketplace environments You must have: Experience working with merchants or clients Experience advising on or managing marketing spend Skills & Capability Strong commercial and sales ability Solid understanding of:Paid media channels Campaign performance metrics Ability to:Structure solutions (not just sell products) Translate marketing into commercial impact Comfortable engaging both:Commercial stakeholders Marketing teams What Success Looks Like Revenue growth driven through merchant marketing initiatives Increased merchant participation and ongoing campaign activity Expansion of marketing engagement within existing merchant relationships Strong campaign performance and measurable outcomes Who You Are You think in terms of outcomes, not activity You are equally comfortable discussing:Strategy Campaigns Commercial results You can walk into a merchant conversation and confidently advise #J-18808-Ljbffr
Growth And Performance Partnerships Lead (Merchants)
WEAVER FINTECH LTD
Remote, Remote
Published 3 days ago
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