Hybrid role - Cape Town or Johannesburg Expanding distribution entity is looking for a technically strong SEO & Web Optimisation Specialist to drive organic growth, website performance, and conversion optimisation across its digital platforms. This role requires a commercially minded SEO professional with strong experience in technical SEO, eCommerce optimisation, analytics, and website performance improvement. Key Responsibilities Develop and implement SEO strategies to improve rankings, traffic, and search visibility Conduct keyword research, competitor analysis, and SEO performance reporting Manage on-page SEO, internal linking, and content optimisation Conduct technical SEO audits and resolve indexing, crawl, duplicate content, and mobile usability issues Improve Core Web Vitals, website speed, and overall web performance Manage XML sitemaps, redirects, canonicals, robots.txt, and crawl health Optimise Shopify-based websites for SEO and conversion performance Support conversion rate optimisation (CRO) and user experience improvements Work closely with developers on technical implementation and optimisation projects Requirements Relevant tertiary qualification 3-5 years relevant experience Proven experience in Technical SEO, eCommerce SEO, and Web Optimisation Strong understanding of Google Analytics, Google Search Console, and SEO auditing tools Shopify experience advantageous Strong analytical and problem-solving ability Ability to work independently in a fast-paced environment Advantageous Experience within retail, FMCG, hospitality, or eCommerce environments Basic HTML/CSS understanding UX/UI optimisation exposure