Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let’s reach for the stars. We have an amazing opportunity for a Senior Paid Specialist to be based in Umhlanga, Durban. Do you think you have what it takes to be our newest Purple Star? With Hollywoodbets You Will Innovate and create as part of a like‑minded, authentic team eager to achieve goals. Embrace challenges and the thrill of working in a vibrant and fast‑paced industry. Grow with our development plans and culture that allows you to further your career. You Bring Min 3‑5 Years’ Experience in PPC A Bonus To Have Degree or Diploma in Marketing, Digital Technologies, or relevant field What You’ll Do For The Brand Develop and oversee the Google Ads strategy to achieve business objectives (sales, leads, brand awareness). Identify growth opportunities across Google Search, Display, YouTube, Performance Max, and Shopping campaigns. Develop and execute paid search strategies aligned with overall marketing and business goals. Conduct thorough keyword research and analysis to identify relevant and high‑performing keywords. Collaborate with other marketing teams to align paid search efforts with broader marketing initiatives. Lead, train, and mentor a team of PPC/Google Ads specialists. Delegate campaign management tasks and ensure team members are hitting performance targets. Conduct regular performance reviews and create career development plans. Accountable for the Google Ads budget and allocations effectively across campaigns, regions, and products. Foster collaboration, knowledge sharing, and innovation within the team. Forecast budgets, monitor budget pacing, and adjust for seasonal fluctuations. Ensure efficient use of resources, balancing in‑house capabilities with agency/contractor support if needed. Collaborate with developers to optimize landing pages, tracking pixels, and site speed. Create, set up, and launch paid search campaigns across various platforms, such as Google Ads, Bing Ads, and other relevant channels. Develop compelling and targeted ad copy that aligns with campaign goals. Ensure proper tracking and implement analytics to measure and report on campaign performance. Regularly monitor and adjust keyword lists to optimize for performance and relevance. Conduct A/B testing of ad copy and landing pages to improve click‑through rates (CTR) and conversion rates. Implement bid strategies to maximize ROI and achieve campaign objectives. Analyze campaign performance data using analytics tools. Provide insights and recommendations based on performance metrics. Generate regular reports to update stakeholders on key performance indicators (KPIs). Stay informed about industry trends, changes in search algorithms, and competitor activities. Adjust strategies based on market changes and maintain a competitive edge. Efficiently manage campaign budgets and allocate resources based on performance and priorities. Identify opportunities for budget optimization and reallocation. Work closely with cross‑functional teams, including marketing, design, and analytics. Communicate effectively to align paid search efforts with overall marketing strategies. Collaborate with external agencies or vendors when necessary. Stay updated on industry best practices, tools, and trends. Recommend and implement new strategies and technologies to enhance campaign performance. Engage in continuous learning to stay ahead of changes in the digital advertising landscape. Plan and execute A/B tests to optimize various elements of campaigns. Test new ad formats, targeting options, and bidding strategies to identify opportunities for improvement. Ensure compliance with advertising policies and guidelines on different platforms. Perform regular quality checks to ensure accurate campaign setup and tracking. What You’ll Bring To The Team Strong verbal and written skills Interprets organizational strategy and translate this into tactical action plans Follow process in order to ensure high quality output Approaches own work with dedication and high sense of responsibility Consistently delivers required business results and meet deadlines Attuned to the needs of the market and developments High attention to detail Good communication skills So, are you ready to level up, learn, and perform at your best? Apply now! #J-18808-Ljbffr