Remuneration: R45000– R50000per thirty daysmarket-related Location: Johannesburg Job degree: Mid/Senior Type: Permanent Company: Ad Talent Africa A breakthrough digital advertising company has an thrilling alternative for a SEM supervisor/lead. In this function you can be accountable for the day-to-day administration of all PPC purchasers paid media, content material and channels and reporting again on these with data-driven insights. You shall be accountable for main a small staff of juniors who will help with key phrase analysis, monitoring outcomes and monitoring outcomes. As the Head of Search Engine Marketing you’ll oversee every model and the imaginative and prescient and development for every model, together with paid media technique creation, understanding and implementation, technical information sharing and problem-solving with purchasers and their inner staff. You will make sure you maximise ROI, drive visitors and clients for all our purchasers. Key accountabilities Digital: Overseeing all paid media for PPC purchasers throughout the company Creating and executing SEM methods for purchasers Forecasting with budgets and potential outcomes primarily based on budgets Manage a staff of juniors who help with SEM, together with hands-on coaching and suggestions Execute assessments, gather and analyse knowledge, and establish traits and insights with a view to obtain most ROI in paid search campaigns Track, report, and analyse web site analytics and PPC initiatives and campaigns Creating and testing audiences Building PPC campaigns from scratch Advising inner staff, juniors and purchasers on campaigns, inventive and outcomes/points Implementing GA4 on shopper’s web sites Pulling and collating knowledge from a number of sources Creating media plans Meeting and sustaining relationships with purchasers Being on-hand to clarify outcomes and knowledge to a shopper or colleague Technical help on pitches Manage marketing campaign bills, staying on price range, estimating month-to-month prices and reconciling discrepancies Optimise copy and touchdown pages for paid search engine advertising campaigns Perform ongoing paid key phrase discovery, enlargement and optimisation Research and analyse rivals and promoting hyperlinks Requirements: Four+ years of expertise in digital media advertising Six+ years of expertise in working paid media particularly Google adverts licensed Google Data Studio and SEM Rush Proven expertise as a PPC Manager and working a staff Experience in knowledge evaluation and reporting Well-versed within the ideas of search engine advertising (SEM) Experience with google adverts: Search, show, and buying, discovery, efficiency, max, YouTube Working information of analytics instruments, together with the implementation of monitoring on web sites Up-to-date with the newest traits and finest practices in search engine advertising Extensive expertise with Google Tag supervisor implementations and customized occasion setup Comfortable navigating WordPress Proficiency in Excel fully important Analytical considering with sturdy maths expertise #J-18808-Ljbffr